Live video is a great way to build trust and authority online. To discuss the power of live video I joined the Confident Live Video Show to discuss my approach with Ian Anderson Gray.
I've known Ian for many years and have worked with him to build out my own podcast and show plan as well as introducing new live streaming options with Ecamm.
The three As of Live Streaming
- Authenticity: show up as your real self and this will help you build a connection with your audience.
- Audience: building an engaged audience is the #1 goal of social media and live streaming helps you do this more effectively.
- Authority: demonstrating that you are who you say you are, you are an expert in the field that you promote online, and get noticed for being that subject matter expert.
Anyone can be anyone online, but are you proving your worth with live video?
How to Remove Fear of Going Live