Long-form content is not dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy.

Content is the sweet spot between your goals and a citizen's need. 

Content is the bridge that builds public trust. 

Content is the reason that citizens act embrace the policy and legislative changes. 

Content is king and long-form content is queen!

Coming up in Episode 18 of the Public Sector Marketing Show:

  • > It’s time you gave your citizens a reason to listen
  • > Why I recommend long-form content every time for my clients
  • > I interview Allan Mulrooney, Head of Communications at the Western Development Commission about their long-form content marketing strategy
  • > And I give you 20 long-form content marketing ideas!

So come with me on this content journey for the next 40 minutes and be inspired to create better and more conversational content with the citizen in mind.

[LISTEN TO EPISODE #18]

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! | #PublicSectorMarketingShow #PublicSectorMarketing #ContentMarketing #LongformContent #DigitalMarketingClick To Tweet

[WATCH EPISODE #18]

 

Subscribe to The Public Sector Marketing Show or your preferred podcast platform.

I’d really like your opinion on this topic. Tweet me your views to @JSTweetsDigital. Don't forget to use the hashtag #PublicSectorMarketingShow


Joanne’s Column

It’s time you gave your citizens a reason to listen

Often public sector pros ask me how to develop a digital marketing strategy that serves their organisation's goals. More often than not, I'll ask them to focus time thinking about a content plan - the who, what, why, where, when, and how of their story.

In this week's column I share my thoughts on why if you're not giving your citizens a reason to listen, then they'll scroll on by.

Tweet me your views on long-form content to @JSTweetsDigital.


Consulting

Why I recommend long-form content every time for my clients

Content marketing with a focus on long-form content is a long-term strategy but it needn't take up your entire working week. Social media can steal our focus on long-form content as it is easier and quicker to produce and publish. However, we must remember that the Internet is made up of two parts - Search + Social - and long-form content really feeds our search marketing needs.


Interview

Interview with Allan Mulrooney, Head of Communications with the Western Development Commission

Since joining the Western Development Commission, Allan has led out on some major content marketing campaigns including:

  • > Pulse of the West Podcast
  • > #MoreToLife video series
  • > Image Bank of open-source professional photography of all aspects of life in the West of Ireland
  • > WesternJobs.ie
  • > ConnectedHubs.ie

Tune in to hear how Allan and his team plan, produce, and implement content and the role that metrics play in their strategy. Be prepared to be inspired!

Connect with Allan on LinkedIn


Resources

20 long-form content marketing ideas!

  1. A listicle article e.g. 'best of', '7 ways to', 'the ultimate guide to'
  2. A how-to article
  3. An interview
  4. A podcast episode
  5. A press release
  6. Survey results report
  7. A white paper
  8. An opinion piece on a trending topic
  9. A Q&A with a key member of staff
  10. An infographic with explainer notes
  11. A livestream announcing breaking news
  12. A webinar
  13. A piece to camera video outlining the why of a topic
  14. A top takeaways article following a conference or event
  15. An article on how to work with us
  16. A behind the scenes video
  17. A showcase video highlighting your pivotal role in public policy
  18. A profile of key people in your organisation
  19. A collaboration video showcasing the partners in a project
  20. A Twitter Chat takeaways article

WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!


Thank You for Listening!

Thank you for tuning into episode #18. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]

If you haven't already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


 

One response to “Episode 18 - Why Long-Form Content Marketing Is Not Dead”

  1. bizboostup says:

    i feel very happy after reading this post. i hope i will collect more information in future.

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