Say hello to Eleven Music. Eleven Labs has entered the music industry in its bid to build the most comprehensive AI audio platform in the world
Hello and welcome back to AI SIX, the podcast that keeps you AI-informed but not AI-overwhelmed.
Play some music from their promo video https://www.youtube.com/watch?v=VDwTSuKbrg8
You were listening to music created by AI, synthetic music.
I’m a huge fan of Eleven Labs and working with the radio sector we are seeing some very creative results.
With Eleven Music, businesses, creators, artists, and marketers can generate studio-grade music from natural language prompts, with:
- Complete control over genre, style, components, and structure
- Vocals or just instrumentalÂ
- Multilingual support, like English, Spanish, German, Japanese and more
- The ability to edit the sound and lyrics of individual sections or a whole song after the initial generation
Here are some use cases to think about.
Eleven Music by ElevenLabs is an AI-powered music platform built for marketers. It offers instant, copyright-safe music creation, with full commercial rights, thanks to deals with Merlin Network and Kobalt Music Group. That means brands can confidently use AI-generated tracks in campaigns, without legal risk.
What You Can Do with Eleven Music
- Create Custom Tracks Fast
Generate original music for ads, social posts, and brand videos—matched to tone, audience, or moment. - Run Multilingual Campaigns
Produce tracks with vocals in English, German, Spanish, or Japanese to localise content easily. - Test & Iterate Quickly
Adjust lyrics, tempo, vocals, or instrumentation in minutes to prototype different versions of campaign music. - Build a Sonic Identity
Make intros, outros, and branded music for podcasts, product demos, and more. - Power Events & Experiences
Create custom soundtracks for retail, conferences, or live activations—aligned with mood and message. - Target by Audience Segment
Tailor genre and style to fit specific demographics or regions (e.g. jazz for luxury, EDM for Gen Z). - Automate with AI Tools
Use upcoming API integrations to auto-generate music for chatbots, seasonal campaigns, or automated workflows. - Develop Original Jingles
Craft and adapt catchy sonic logos and jingles—without traditional licensing limits.
Localise Instantly
Swap out vocals or instrumentals to create local versions of the same track, saving time and budget.
Tips for Marketers
- Be Transparent: Let audiences know when music is AI-generated.
- Blend AI with Human Input: Use AI to speed up production, not replace creativity.
- Stay Compliant: Avoid political or religious use, but nearly all brand work is supported.
Eleven Music is a fast, flexible, and safe way to create on-brand music across all your campaign channels.
Turning my words into a song!Â
So I decided to give it a go! People who know me very well, know that I love to write poetry. It’s not published, it’s just a hobby. So I decided to create some music for a piece.Â
My Shakespeare Heart
Sonnets for songs.
Words of truth.
Spinning ideas unused.
Seasons not reasons.
Waking up.
Rising up.
Shedding like Autumn’s fall.
Play your cards.
Aces of hearts.
Shuffling the deck.
Eyes not lies.
Here’s my words transformed into a song!
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
