The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?

In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company culture put the priority at three days a week in the office each week while employees want three days at home.

Employers have to balance what will work best not just from their perspective. The pandemic introduced a sense of personalization for employees who want a say in what a hybrid work model looks like for them.

Remote work has been the go-to phrase of 2020 and most of 2021, but now that plenty of companies were forced into a fully remote model, there’s room for creativity in defining what their return to “normal” is. For some, fully remote presented more challenges than benefits.

Coming in today’s show

  • > Can communications and marketing pros go remote full-time?
  • > Types of Hybrid Working Models
  • > I speak to Joanne Mangan, Employer Lead of Grow Remote and a remote working advocate. We discuss the remote working landscape in Ireland but also international trends that we can learn from.  

Can communications and marketing pros go remote full-time? | #publicsectormarketingshow #remoteworking #hybridworkingClick To Tweet


Can communications and marketing pros go remote full-time?

The simple answer is yes! But you have to be able to make the business case to your line manager. So be sure to show evidence of what you can achieve by working remotely.

Also, the tools, apps, and software that comms professionals utilise help us to be more efficient and effective with our output.

I would advise documenting a typical working week and creating a matrix of tasks that require in-person work. If these tasks are few and far between, then perhaps you can suggest going into the office 1-2 times per month.


Types of hybrid working regimes emerging in a post-covid world.

  • 50/50 remote/hybrid
  • 50/50 remote / office
  • Leveraging office locations, location agnostic
  • 40% hybrid with better training
  • Customised by the team and with individualised flexibility

Resources - watch our latest FREE Webinar 

What if you could create a solid content marketing plan in 30 minutes?

Come along and complete my template content plan and I will guide you through it in this free webinar.

What you will learn:

  • > The four components of a content plan
  • > Mapping content for 12 months
  • > Prioritising content formats
  • > A publishing schedule

Register here

WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!

Thank You for Listening!

Thank you for tuning into episode #54 to find out Making a Case for Remote Working in Government and Public Sector.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at

If you haven't already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


Leave a Reply

Your email address will not be published. Required fields are marked *