One of the biggest hurdles to fully embracing social media in the public sector is the risk factor.

Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality. 

So, coming up in today’s show:

  • > The risks that you might face on social media 
  • > How to manage risk in the right way within your public sector agency 
  • > The tools and software that can help you
  • > I speak to social media risk experts and technologists Nicola Byrne and Sarah Holland from RiskEye about how their software and human capabilities are serving organisations all over the world

it’s too late to be having conversations about if you are going to embrace social media, the time now has come to ask how we leverage it for improved government and public sector comms. | #PublicSectorMarketingShow #socialmedia #socialgovClick To Tweet

Joanne’s Column: It’s too late to ignore social media

There are more people in the world using social media than are not. The balance of use has shifted and it is growing exponentially year on year. 

So, it’s too late to be having conversations about if you are going to embrace social media, the time now has come to ask how we leverage it for improved government and public sector comms.


Consulting: Steps to Mitigate Risk on Social Media

  1. Have a plan
  2. Social media use policy
  3. Run risk exercises 
  4. Escalation and crisis plan
  5. Leverage technology

Interview

In this episode, we hear from the team from RiskEye – Nicoal Byrne, Chairperson and Sarah Holland CEO. 

RiskEye’s mission is to make the online world safer. 

They are experts in online harm that comes in words, pictures, and images. 

They create services that prevent, protect and fix online harm. Working 24/7 in real-time to keep our clients safe in the digital world.

Their mantra is: SAFETY IS A CULTURE WE CREATE TOGETHER.


Resources

GET OUR EBOOK

Digital Marketing in the Public Sector -  Out with the old, in with the new, how to further your career.   

Get a free coaching call with me to discuss how to progress your career in government and public sector.

CLICK HERE TO DOWNLOAD


WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!


Thank You for Listening!

Thank you for tuning into episode #35 to find out the number one digital strategy for the next 10 years. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.

If you haven't already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


 

Leave a Reply

Your email address will not be published.