When I work with marketing professionals in Government and public sector bodies, they always ask me to relay a case study as a way of demonstrating the potential results of a tactic or strategy I recommend.
When I brought leaders from Ireland, the UK, mainland Europe and the US together for the Public Sector Digital Marketing Summit, the stage became a beacon of social media and digital excellence.
My aim was simply to give voice to their work, showcase their truth and give them a stage to share their expertise. Mostly, the narrative of public sector is told through the lens of media and/or citizen journalists.
I would like to pay tribute to the public sector marketing pros profiled in this collection of essays and say a big thank you to them for sharing their work with us all. Peer-to-peer learning is invaluable in this sector, and I am honoured to be the facilitator of such rich conversations and knowledge-transfer.