MASTERING

Social Media

Success told through real-life case studies, written by the global leader in public sector marketing, Joanne Sweeney.
  • • Learn how social media can meet organisational goals
  • • Benchmark your social media performance
  • • Understand specific social media tactics
  • • Channel specific case studies
Mastering Social Media
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When I work with marketing professionals in Government and public sector bodies, they always ask me to relay a case study as a way of demonstrating the potential results of a tactic or strategy I recommend.

When I brought leaders from Ireland, the UK, mainland Europe and the US together for the Public Sector Digital Marketing Summit, the stage became a beacon of social media and digital excellence.

My aim was simply to give voice to their work, showcase their truth and give them a stage to share their expertise. Mostly, the narrative of public sector is told through the lens of media and/or citizen journalists.

I would like to pay tribute to the public sector marketing pros profiled in this collection of essays and say a big thank you to them for sharing their work with us all. Peer-to-peer learning is invaluable in this sector, and I am honoured to be the facilitator of such rich conversations and knowledge-transfer.

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Andrew McLindon On Stage3

The value of a

social media strategy

For us it’s about building as big an audience as possible, so we can send out major public alert messages. But if your organisation only needs to build an audience of 2,000, that’s fine too. As long as it’s the right audience.

Andrew McLindon, Communications Director, An Garda Síochána

With the right strategy direction, social media will deliver on your organisation’s objectives. Without one you’ll just end up swimming in waters where you just don’t know where you’re going

Andrew McLindon, Communications Director, An Garda Síochána

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