Digital Masterplan

SOLVING YOUR DIGITAL CHALLENGE IN 30 DAYS

Are you struggling with one particular aspect of digital or social media marketing within your organisation? Is it preventing you from moving forward? Is it creating frustration within your team?

With the Public Sector Digital Masterplan, Joanne will create a practical solution and have it resolved within 30 days.

"The world of digital is fast-moving and you should be too."

With this consulting package you will be empowered to move forward once more while learning new skills and tactics along the way.

WHAT IS OUR APPROACH?

DIGITAL AND SOCIAL MEDIA SOLUTIONS

Digital solutions: This may involve your website, email marketing, content marketing or search marketing.

Social Media solutions: Tackling one or more social networks for greater results.

“Don’t wait for the challenge to become greater. Let us step in and create new pathways for digital transformation.”

HOW DOES IT WORK?

The first step is to set up a 60-minute video or phone call to establish the challenge and your desired result/s.

Joanne will then design your bespoke digital masterplan and send it back to you within 48 hours.

We will discuss the masterplan on a video or phone call and once agreed, it’s actioned.

The tasks will be delivered within 30 days with a full report and relevant handbooks and/or accreditation certificates. Our report may also include recommendations for further development or recruitment needs.

HOW WE SOLVE YOUR DIGITAL CHALLENGE

MAKING STRATEGIC DECISIONS ON WHAT TACTICS WE NEED TO EMPLOY

I bring my extensive experience to bear in this consulting project which centres around solving one big digital challenge within your organisation.

Audit

Digital marketing audit
Social media audit
Website audit
SEO audit
Content audit

Work Practices

Preparing rationales for digital investment in your department
Review work practices to improve efficiencies and outputs
Re-design of work flows
Recommendations for software and tools
Digital marketing Standard Operating Procedures (SOPs)
Social media Standard Operating Procedures (SOPs)
Internal communications work flows

Training

All training programmes are accredited, with certificates and appropriate CPD points granted to participants.

Bespoke training (based on a skills needs analysis)
Social network specific training (Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, Google+, Pinterest)
Senior leadership coaching
PR crisis management on social media
Blogging Best Practice
SEO Essentials (Search Engine Optimisation)

Strategy

Digital marketing strategy
Digital marketing implementation strategy
Social media strategy
Social media implementation strategy
Social network specific strategies (Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Google+, Pinterest)
Digital transformation roadmap
Influencer marketing strategy
Community management strategy
Content marketing plan
Digital PR strategy
Email marketing strategy

Policy

Social media use policy
Tone of voice guidelines
Community management protocols
Crisis management escalation protocol
Trolling / cyberbullying guidelines

Content Marketing

Podcast launch plan
Video marketing strategy
Lead generation
Transforming traditional press office into an agile digital newsroom

Events

Live social media coverage (managing all the live and social media coverage at your event)
Event social media strategy

Video

Mobile Video Creation
Livestream Masterclass

HOW MUCH WORK IS INVOVLED FOR US?

We need you to give us a detailed outline of the challenge you are facing, and the results or outcome you expect.

Joanne will develop the roadmap and send you her proposed strategy within 48 hours.

You will be required to review each of the actions when complete