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SOLVING YOUR DIGITAL CHALLENGE IN 60 DAYS

Digital Masterplan

Are you struggling with one particular aspect of digital or social media marketing within your organisation? Is it preventing you from moving forward? Is it creating frustration within your team?

With the Public Sector Digital Masterplan, Joanne will create a practical solution and have it resolved within 60 days.

What is your approach?

DIGITAL AND SOCIAL MEDIA SOLUTIONS

Digital solutions
This may involve your website, email marketing, content marketing or search marketing.

Social Media solutions
Tackling one or more social networks for greater results.

“Don’t wait for the challenge to become greater. Let us step in and create new pathways for digital transformation.”

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How does it work?

The first step is to set up a 60-minute video or phone call to establish the challenge and your desired result/s.

Joanne will then design your bespoke digital masterplan and send it back to you within 48 hours.

We will discuss the masterplan on a video or phone call and once agreed, it’s actioned.

The tasks will be delivered within 60 days with a full report and relevant handbooks and/or accreditation certificates. Our report may also include recommendations for further development or recruitment needs.

How much work is involved for us?

We need you to give us a detailed outline of the challenge you are facing, and the results or outcome you expect.

Joanne will develop the roadmap and send you her proposed strategy within 48 hours.

You will be required to review each of the actions when complete

How we solve your digital problem

Making strategic decisions on what tactics we need to employ
I bring my extensive experience to bear in this consulting project which centres around solving one big digital challenge within your organisation.

Audit

  1. Digital marketing audit
  2. Social media audit
  3. Website audit
  4. SEO audit
  5. Content audit

Work Practices

  1. Preparing rationales for digital investment in your department
  2. Review work practices to improve efficiencies and outputs
  3. Re-design of work flows
  4. Recommendations for software and tools
  5. Digital marketing Standard Operating Procedures (SOPs)
  6. Social media Standard Operating Procedures (SOPs)
  7. Internal communications work flows

Training

All training programmes are accredited, with certificates and appropriate CPD points granted to participants.

  1. Bespoke training (based on a skills needs analysis)
  2. Social network specific training (Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, Google+, Pinterest)
  3. Senior leadership coaching
  4. PR crisis management on social media
  5. Blogging Best Practice
  6. SEO Essentials (Search Engine Optimisation)

Strategy

  1. Digital marketing strategy
  2. Digital marketing implementation strategy
  3. Social media strategy
  4. Social media implementation strategy
  5. Social network specific strategies (Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Google+, Pinterest)
  6. Digital transformation roadmap
  7. Influencer marketing strategy
  8. Community management strategy
  9. Content marketing plan
  10. Digital PR strategy
  11. Email marketing strategy

Policy

  1. Social media use policy
  2. Tone of voice guidelines
  3. Community management protocols
  4. Crisis management escalation protocol
  5. Trolling / cyberbullying guidelines

Content Marketing

  1. Podcast launch plan
  2. Video marketing strategy
  3. Lead generation
  4. Transforming traditional press office into an agile digital newsroom

Events

  1. Live social media coverage (managing all the live and social media coverage at your event)
  2. Event social media strategy

Video

  1. Mobile Video Creation
  2. Livestream Masterclass

Investment: €4800 + VAT

"The world of digital is fast-moving and you should be too."

With this consulting package you will be empowered to move forward once more while learning new skills and tactics along the way.

Request a Digital Masterplan
call with Joanne

Email info@publicsectormarketingpros.com

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