Episode 28 - The Number 1 Digital Strategy for the Next 10 Years

Do you want to know the number 1 digital strategy for the next 10 years?

It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation. 

In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketing and we discuss how to show up online in service. 

Also in Episode 28 of the Public Sector Marketing Show:

• > The #1 Digital Strategy for the Next 10 Years 
• > If Content is King, Then Conversation is Queen
• > Great content examples from government and public sector to inspire you 
• > I interview the godfather of Content Marketing Joe Pulizzi and we discuss Content Inc and the strategies you need to put in place to shine online 

 

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So stay tuned, and let’s find out what you should be giving your attention to online.

Joanne’s Column: What is the number 1 strategy for the next 10 years?

Strategy Needs Action, Action Needs Decisiveness!

Too often, content is considered too much work, not worth the investment or not a priority. It is this mindset that is feeding the misinformation opportunity online. But when it is considered central to digital marketing strategy it’s a game-changer. 

So if you decide to invest in content marketing strategy, you need to take action and implement. Strategy eats culture every time! So it’s imperative that a leadership prevails to execute and test every part of your content plan. 

Here’s how I approach content implementation for my clients:

1. Take the biggest public pain-point and turn it into a content product – a video series, a livestream, a Q&A webinar or a website landing page;
2. Undertake keyword research and understand the questions the public are asking on search to get answers – this will help inform the title of your content series;
3. Start with long-form content – video, audio or text;
4. Repurpose into multiple formats – social content, short videos, graphics, audiograms;
5. Amplify with social ads – reaching a niche target audience;
6. Measure and iterate – the learnings from the action-taking will inform your next steps and how to scale content across other priority pillar messages. 

So ask yourself, are we prioritising content marketing strategy? And are we taking decisive action to implement and get results across search and social. 

Consulting: If Content is King, Then Conversation is Queen!

There are very many ways to start a conversation. Ask a question, conduct a poll, seek feedback, do a live Q&A or even host an interview. And if content is king in the Digital Age, then conversation must be queen! ☺ You want to show up online in two ways. Using content marketing as a way to master the #1 digital strategy for the next 10 years. 

1. As the authoritative voice in your subject area 
2. Seeking out and tuning into the public’s opinion and feedback 

Here are three examples of public sector agencies who have mastered this art online.

European Commission Twitter Account

Money Advice and Budgeting Service Facebook Page

Greater Manchester Police Website

Watch my explainer video and find out why I’m sharing these channels as great examples of prompting citizen conversation online.

Interview with Joe Pulizzi, Godfather of Content Marketing and founder of Content Marketing Institute

On today’s show I’m joined by Joe Pulizzi, the godfather of Content Marketing. He coined that phrase and is the founder of Content Marketing Institute which he recently sold. He has written Content Inc and right now has just released an updated version. Listen to what Joe says about how content can transform your online communications.

In this episode I interview Joe Pullizi about his book Content Inc which has been described as the number digital strategy for the next 10 years

Connect with. Joe on Social Media 

@JoePulizzi Twitter

@Joe Pulizzi LinkedIn

@joepulizzi Instagram 

@JoePulizziAuthor Facebook

Resources

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Digital Marketing in the Public Sector -  Out with the old, in with the new, how to further your career.

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Thank You for Listening!

Thank you for tuning into episode #28 to find out the number one digital strategy for the next 10 years. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.

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1 response to “Episode 28 - The Number 1 Digital Strategy for the Next 10 Years”

1. Elena says:

   September 15, 2021 at 6:05 am

   Thanks for sharing this excellent informative content with us. It was a fantastic write-up. I really appreciate your efforts on this. We all know that content is king, and in my opinion, quality content is more important than anything else.

   Reply