Strategy, skills, speaking, campaign management
At the Public Sector Marketing Institute, we understand how demanding communications and marketing can be in the public sector. So many demands on you, so little time, so many changes in digital marketing and so many skills you need to have.
But that’s where we come in – as your backroom team.
How we work is that we effectively become an extension of your team – reliable, hard-working, and focused on helping you succeed with measurable results.
I always get asked how I work with public sector agencies and marketing pros, so I decided to outline it here.
Here’s a recent client I worked with:
Here’s how we can support you in 2025:
Tailored Training
- Group Training (In-Person & Online): Practical, hands-on sessions covering: Social Media Digital Communications AI for Public Sector Marketing
- In-Company Training (In-Person or Online): Bespoke training designed to meet your team’s specific needs and challenges on a range of communications topics. You tell me what you need and I’ll design the agenda and training materials.
Monthly Support
- Social Media Management Retainer: Consistent, expert management of your social media channels.
- Digital Communications Retainer: Professional messaging across traditional and digital channels to ensure your voice reaches the right audience to include PR, email marketing, web marketing, social media and/or content management.
- Content Creation Retainer: Engaging, high-quality content delivered efficiently, saving you time.
- Training Retainer: Equip your team with skills that sustain you throughout the year.
Strategic Services
- Social Media Audit & Strategy: Insights and recommendations to optimise your social media efforts.
- Communications Audit & Strategy: All-channel reviews to refine and align your communications framework.
Specialist Support
- Event Social Media: Seamless, real-time coverage to amplify your events.
- Speaking Engagements: Expert talks to inspire and educate your team or audience.
We pride ourselves on being a reliable partner you can count on to lighten your workload and deliver impactful results.
Please note: We can only take on 5 new clients per month, so early booking is essential to secure your place.
📅 Let’s have a conversation
Book a call with me today to discuss how we can support your team’s needs this year: https://publicsectormarketingpros.com/contact-us/
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
