Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Tune in on Wednesday at 11:00am GMT on Facebook and YouTube
Tune in on Thursdays from 08:00am GMT on your favourite podcast platform

We love feedback! So please rate and review our show.

Got a burning social media or digital marketing question?

Leave a voice message and Joanne will answer it on the podcast!

Episode 30 -How to Communicate Climate Change Online

By Joanne Sweeney | September 23, 2021

What climate action is teaching us is that we need to be able to communicate online and engage citizens in the conversation.

Episode 29 -Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

By Joanne Sweeney | September 16, 2021

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

7 Steps to Social Media Success in Digital Diplomacy – A winning formula for government agencies

By Joanne Sweeney | September 14, 2021

The public interest, previously dictated by civil and public servants, politicians and policy makers, is increasingly in the hands of the people – those that Governments are there to serve – because of social media.

What is the number 1 digital strategy for the next 10 years?

Episode 28 - The Number 1 Digital Strategy for the Next 10 Years

By Joanne Sweeney | September 9, 2021

Strategy eats culture every time! So it’s imperative that a leadership prevails to execute and test every part of your content plan.

Episode 27- What Public Sector Marketing Can Learn from Digital Journalism Tactics

By Angela Habito | September 2, 2021

My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer.

Episode 26 - Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

By Joanne Sweeney | July 29, 2021

I'll show you the Best Bits, Bloopers and Bold Advice from the 25 Episodes of the Public Sector Marketing Show.

Episode 25 - Digital News Report 2021: Insights for Public Sector Marketing

By Joanne Sweeney | July 22, 2021

I review the Digital News Report 2021 and its impact on public sector marketing.

PSM Show Ep 24 BlogYT

Episode 24 - Social Media in the Workplace: Managing The Personal V Professional Voice

By Joanne Sweeney | July 15, 2021

In this episode, I'm going to share how you can balance personal V professional at work.

PSM Show Ep 23 BlogYT

Episode 23 - How to Increase Facebook Organic Reach

By Joanne Sweeney | July 8, 2021

In this episode, I’m going to share how to increase organic reach and what you steps you should take to shake-up your content.

PSM Show Ep 22 BlogYT

Episode 22 - How to Manage Your Online Reputation

By Joanne Sweeney | July 1, 2021

In this episode, I'm going to share how to leverage digital communications for better online reputation outcomes.

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EAT SEO Concept To Create Content that Google will Love

By Joanne Sweeney | June 28, 2021

E-A-T is an acronym commonly used in digital marketing and SEO circles. It is shorthand for ‘Expertise, Authority, and Trust’— the three main parameters Google uses for its Search Quality Evaluator Guidelines.

PSM Show Ep 21 BlogYT

Episode 21 - State of Social Media in the Public Sector Report USA

By Joanne Sweeney | June 24, 2021

In this episode, we're going to share insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.