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Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Social Media SEO. What you need to know.

By Joanne Sweeney | February 21, 2024

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.  Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 […]

X, Elon Musk’s First Irish Interview and the Impending Election Season

By Joanne Sweeney | February 21, 2024

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show.  We are sauntering into 2024 and the world is not becoming any friendlier.  It’s also […]

How to Communicate Sustainable Best Practice Effectively

By Joanne Sweeney | February 21, 2024

Today, I’m sharing ideas on how to effectively communicate sustainability – within public sector and to the public.  COP28, the United Nations Climate Change conference, recently took place in Dubai. […]

Public Sector Marketing Trends 2024

By Joanne Sweeney | January 16, 2024

Hello and welcome to episode 91 of the Public Sector Marketing Show. Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show.  A new year […]

Our Year in Review

By Joanne Sweeney | December 27, 2023

Hello and welcome to episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been […]

The Christmas Special

By Joanne Sweeney | December 20, 2023

Hello and welcome to episode 89 of the Public Sector Marketing Show.  It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I […]

A Masterclass in Mobile Video Strategy

By Joanne Sweeney | December 13, 2023

Hello and welcome to episode 88 of the Public Sector Marketing Show.  In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing […]

7 Content Marketing Tools You Didn’t Know You Needed

By Joanne Sweeney | December 6, 2023

Hello and welcome to episode 87 of the Public Sector Marketing Show.  In today’s show, I decided to talk about one of my favourite topics – content marketing.  Still on […]

Are public sector leaders failing public sector marketing pros?

By Joanne Sweeney | November 29, 2023

Hello and welcome to episode 86 of the Public Sector Marketing Show.  Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! […]

Does Public Trust Matter?

By Joanne Sweeney | November 22, 2023

Hello and welcome to episode 85 of the Public Sector Marketing Show.  In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust […]

The Power of Fact-Checking for Public Sector

By Joanne Sweeney | November 15, 2023

Hello and welcome to episode 84 of the Public Sector Marketing Show.   In this episode, I provide a new way of tackling mis-information.   Coming up in episode #84: ✍️ Column: […]

Mastering Communications for EU Projects

By Joanne Sweeney | November 9, 2023

Hello and welcome to episode 83 of the Public Sector Marketing Show.   In this episode, I go under the bonnet of communications for EU projects.   Coming up in episode #83: […]

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