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NEW EPISODE RELEASED EVERY WEEK

Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Tune in on Wednesday at 11:00am GMT on Facebook and YouTube
Tune in on Thursdays from 08:00am GMT on your favourite podcast platform

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How to Manage Social Media in the Public Sector

Episode 20 - How to Manage Social Media in the Public Sector

By Joanne Sweeney | June 17, 2021

In this episode, we're going to share some structure for your social media management

Episode 19 - COVID-19 Crisis Communications Lessons

By Joanne Sweeney | June 10, 2021

In this episode, we're going to share great insights which will provide important case studies in the annals of history.

Episode 18 - Why Long-Form Content Marketing Is Not Dead

By Joanne Sweeney | June 3, 2021

In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.  

Episode 17 - How to Build Public Trust with Social Customer Service

By Joanne Sweeney | May 27, 2021

In this episode, we are talking about CX which stands for customer experience and of course we are talking about it in the context of online customer care for government and public sector.

Episode 16 - Work Smarter with These Content Repurposing Ideas

By Joanne Sweeney | May 20, 2021

In this episode, I want to introduce you to or expand your knowledge on content repurposing. 

Episode 15 - How to Use Twitter Spaces for Government & Public Sector

By Joanne Sweeney | May 13, 2021

In this episode, I am going to look at Twitter’s latest feature, Spaces, which offers a remarkable opportunity to government and public sector agencies. 

2021 Public Sector Digital Marketing Summit

Episode 14 - Behind the Scenes of the 2021 Public Sector Digital Marketing Summit

By Joanne Sweeney | May 6, 2021

In this episode, I'm going to share some of the highlights from the Public Sector Digital Marketing Summit.

Episode 13 - The Role of Internal Communications in the Digital Workplace

By Joanne Sweeney | April 29, 2021

In this episode, I’m exploring how internal communications has evolved in the Digital Age.  

Episode 12 - What is Data Driven Marketing for Public Sector?

By Joanne Sweeney | April 22, 2021

In this episode, I'm going to discuss why government and public sector agencies should be leaning into Data Driven Marketing.

Episode 11 - Mastering Instagram for Government Agencies

By Joanne Sweeney | April 15, 2021

In this episode, I’m going to share my strategic approach to Instagram for my government and public sector clients.

Virtual Event Ideas for Public Sector

Episode 10 - Virtual Event Ideas for Public Sector

By Joanne Sweeney | April 8, 2021

In this episode, I discuss the creative and innovative ways to host virtual events.

Episode 9 - How to Land a Digital Marketing Job in Government or Public Sector

By Joanne Sweeney | April 1, 2021

In this episode, I discuss why government and public sector need more digital marketing skills in-house.

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