Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Tune in on Wednesday at 11:00am GMT on Facebook and YouTube
Tune in on Thursdays from 08:00am GMT on your favourite podcast platform

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Episode 67 - News V Narrative in Digital Communications

By Joanne Sweeney | June 30, 2022

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned […]

Episode 66 - How to Get the Public Behind Your Social Media Campaigns

By Joanne Sweeney | June 23, 2022

How can government or public sector agencies get high engagement on social media that is both positive and proactive?  Believe it or not most of the public viewing your social […]

Episode 65 - Why Social Media is a Public Sector Superpower

By Joanne Sweeney | June 16, 2022

Social media is the number one topic that public sector pros want to discuss with me.  From how to develop a strategy to how to manage a crisis and everything […]

Episode 64 - How to Handle Online Abuse

By Angela Habito | June 9, 2022

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing […]

Episode 62 - Innovation in Public Sector

By Joanne Sweeney | May 19, 2022

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode […]

Episode 61 - 7 Steps to Social Media Success in Digital Diplomacy

By Joanne Sweeney | May 12, 2022

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as […]

Episode 59 - 7 Marketing Practices To Avoid

By Joanne Sweeney | April 28, 2022

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!  I will discuss ethical and unethical marketing practices.  The Digital […]

Episode 58 - How to Be A LinkedIn Thought Leader

By Joanne Sweeney | April 21, 2022

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge […]

Episode 57 - Digital Government In Practice

By Joanne Sweeney | April 14, 2022

Imagine if you could access every public service online. Imagine if this was supported with great social customer service.  Where required you could also make an appointment any time with […]

Episode 56 - Big News!

By Joanne Sweeney | April 7, 2022

Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes.  In this episode I wanted to share our news with our loyal […]