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NEW EPISODE RELEASED EVERY WEEK

Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Tune in on Wednesday at 11:00am GMT on Facebook and YouTube
Tune in on Thursdays from 08:00am GMT on your favourite podcast platform

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Got a burning social media or digital marketing question?

Leave a voice message and Joanne will answer it on the podcast!

PSM Show Ep 13 Blog YT

Episode 13 - The Role of Internal Communications in the Digital Workplace

By Joanne Sweeney | April 29, 2021

In this episode, I’m exploring how internal communications has evolved in the Digital Age.  

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Episode 12 - What is Data Driven Marketing for Public Sector?

By Joanne Sweeney | April 22, 2021

In this episode, I'm going to discuss why government and public sector agencies should be leaning into Data Driven Marketing.

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Episode 11 - Mastering Instagram for Government Agencies

By Joanne Sweeney | April 15, 2021

In this episode, I’m going to share my strategic approach to Instagram for my government and public sector clients.

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Episode 10 - Virtual Event Ideas for Public Sector

By Joanne Sweeney | April 8, 2021

In this episode, I discuss the creative and innovative ways to host virtual events.

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Episode 9 - How to Land a Digital Marketing Job in Government or Public Sector

By Joanne Sweeney | April 1, 2021

In this episode, I discuss why government and public sector need more digital marketing skills in-house.

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Episode 8 - How to Launch and Build a Public Sector Podcast

By Joanne Sweeney | March 25, 2021

In this episode, I discuss the role of podcasting in your digital marketing strategy.

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Episode 7 - The Power of Radio for Public Sector Marketing

By Joanne Sweeney | March 18, 2021

In this episode, we discuss how to build public trust and engagement in the Digital Age using the power of radio.

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Episode 6 - How Public Sector Outperforms Private Sector on Social Media

By Joanne Sweeney | March 11, 2021

In episode 6, I look into how and why government and public sector won social during COVID-19.

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Episode 5 - How to Deliver Open and Transparent Government and Public Services

By Joanne Sweeney | March 4, 2021

In this episode, I discuss how to develop a digital communications plan for open and transparent public service delivery.

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Episode 4 - How to Manage Negativity and Trolling on Social Media

By Joanne Sweeney | February 25, 2021

In this episode I discuss how to handle negativity and trolling on social media, why the public must be listened to and how to do it.

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Episode 3 - The Role of Senior Leaders on Social Media

By Joanne Sweeney | February 18, 2021

In this episode, I explore the role of senior leadership on social media and share best practice examples of leaders from across the world.

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Episode 2 - Why Social Media is Mainstream Media

By Joanne Sweeney | February 11, 2021

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year.

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