Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Episode 51 - How to Leverage Social Media Skills To Land a Promotion in Public Sector

By Joanne Sweeney | March 3, 2022

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

Episode 50 - Does Influencer Marketing Work for Government & Public Sector?

By Joanne Sweeney | February 24, 2022

Can public sector engage in influencer marketing?

Episode 49 - Website Marketing in 2022 - Privacy, Personalisation & Promotion

By Joanne Sweeney | February 17, 2022

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.

A Year of Podcasting | Our Top 10 Listened Shows

By Joanne Sweeney | February 14, 2022

Right now, we have 1,417 unique listeners on the podcast alone, with another 8,200 channel views on YouTube and 300,000 impressions on Facebook.

Episode 48 - The Role of Social Media in Law Enforcement

By Joanne Sweeney | February 10, 2022

It’s our first birthday at Public Sector Marketing Show! So a big thank you to all of you that have listened, watched, shared, subscribed, rated and reviewed. We are here to serve you and so we show up consistently and try to improve with every episode. So please keep helping me spread the word about this show and podcast.

Episode 46 - Social Media and Government, Keeping Citizens Engaged

By Joanne Sweeney | January 27, 2022

10 social media best practices for government in 2022

Episode 45 - How A Pandemic Changed The Rules of Public Sector Marketing

By Joanne Sweeney | January 20, 2022

What you can expect from Public Sector Marketing Pro the book version 2

Episode 44 - The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

By Joanne Sweeney | January 13, 2022

The Joe Rogan Effect is a phrase I’ve coined to describe the rise in influence of non-journalists who are tackling issues that are dominating mainstream news media.

Episode 43 - The Changing Face of Public Sector Communications in a Post-Covid World

By Joanne Sweeney | December 30, 2021

Covid-19 has changed public sector communications forever. In today’s column I’m sharing my views on how to approach this with leadership and commitment.

Christmas special and review of 2021

Episode 42 - Christmas Special and 2021 In Review with Joanne & Sophie Sweeney

By Joanne Sweeney | December 23, 2021

We will take you through our favourite projects and public sector marketing highlights in a year that was still filled with COVID communications and ramping up digital marketing.

Episode 41 - Data Driven Storytelling for Public Sector

By Joanne Sweeney | December 16, 2021

So next time you are planning content for your digital channels, why not deep dive into the data available to you?