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Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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Episode 59 - 7 Marketing Practices To Avoid

By Joanne Sweeney | April 28, 2022

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!  I will discuss ethical and unethical marketing practices.  The Digital […]

Episode 58 - How to Be A LinkedIn Thought Leader

By Joanne Sweeney | April 21, 2022

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge […]

Episode 57 - Digital Government In Practice

By Joanne Sweeney | April 14, 2022

Imagine if you could access every public service online. Imagine if this was supported with great social customer service.  Where required you could also make an appointment any time with […]

Episode 56 - Big News!

By Joanne Sweeney | April 7, 2022

Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes.  In this episode I wanted to share our news with our loyal […]

Episode 55 - 2022 Digital Trends

By Joanne Sweeney | March 31, 2022

In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on […]

Episode 54 - Making a Case for Remote Working in Government and Public Sector

By Joanne Sweeney | March 24, 2022

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In […]

Episode 53 - Innovation in Social Media is Critical to Success Online

By Joanne Sweeney | March 16, 2022

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

How to Master Instagram Reels

Episode 52 - How to Master Instagram Reels

By Joanne Sweeney | March 10, 2022

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

Episode 51 - How to Leverage Social Media Skills To Land a Promotion in Public Sector

By Joanne Sweeney | March 3, 2022

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

Episode 50 - Does Influencer Marketing Work for Government & Public Sector?

By Joanne Sweeney | February 24, 2022

Can public sector engage in influencer marketing?

Episode 49 - Website Marketing in 2022 - Privacy, Personalisation & Promotion

By Joanne Sweeney | February 17, 2022

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.

A Year of Podcasting | Our Top 10 Listened Shows

By Joanne Sweeney | February 14, 2022

Right now, we have 1,417 unique listeners on the podcast alone, with another 8,200 channel views on YouTube and 300,000 impressions on Facebook.

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