[PODCAST] Introducing Public Sector Marketing Pros
In this episode #100, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and why I’m stepping up to elevate digital communications in Government agencies.
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[PODCAST] How to Maximise Social Media for Higher Education
In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs. I interview Dr. Glenn Hurst, Lecturer and Assistant Professor at University of York, and give shoutouts to three universities that are mastering social media. I also share my presentation from the recent #TrinityIsSocial event entitled “Creating a Digital Footprint of your Research”.
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[PODCAST] How to be an Influential Journalist Online
In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.
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[PODCAST] How to Unlock LinkedIn for B2B Results
In this episode #97, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results. I share my top three B2B LinkedIn hacks as well as the reasons why LinkedIn has become my business's best social-selling friend.
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[PODCAST] How to Build a Subscription-Based Business
In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road.
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[PODCAST] How to Overcome Social Media Ad Fatigue
In this episode #95, I talk social advertising and ad fatigue. I interview Joe Sweeney, Content Marketing Manager at MakeMeReach and share three successful Facebook ad hacks. In this week's column, I discuss why we need to re-think our social ads strategies. Tune in now!
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[PODCAST] GDPR from an Email Marketing Company’s Perspective
In this episode #94, I talk GDPR, but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways to use GDPR as a business opportunity and discuss ten important to-dos ahead of the GDPR deadline.
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[PODCAST] GDPR, Privacy and Prosecutions | A Journalist’s Perspective
In this episode #93, I talk GDPR, privacy and prosecutions. I interview Brussels-based Irish journalist Jennifer Baker about GDPR and what the Brussels bubble is saying, I share three privacy enhancing tools you might want to check out, and in this week's column I discuss 'The Big Privacy Debate'.
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[PODCAST] How to Build an Online Community
In this episode, I discuss the power of online communities and share my 10 steps on how to build yours. I also interview 14-year old YouTuber, Jessie Kavanagh, about how she grew her channel to over 220k subscribers!
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[PODCAST] How to Master Outreach Marketing
In this episode #91, I discuss the power of outreach marketing with Courtney Blair - founder of Zippy Content. I also share my personal outreach approach and give shoutouts to three outreach experts!
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[PODCAST] The Power of Mobile Journalism for Reporters and Marketers
In this episode #90, I discuss the power of mobile journalism and not just for reporters. So, marketers listen up! I also interview Glen Mulcahy, MOJO expert and founder of Titanium Media.
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[PODCAST] Is the Radio Sector fit for the Digital Age?
In this episode #89, I discuss the future of radio and the role digital plays in its evolution. This show was recorded at the recent Radio Days Ireland conference in Dublin where I also made a presentation on digital insights for radio.
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[PODCAST] How to Use Data to Improve your Content Marketing Results
In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.
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[PODCAST] How to Make Money from Digital Marketing
In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I also share my thoughts on why your digital marketing priorities need to be different for search and social, as well as three web marketing tips from the pros.
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[PODCAST] Bye a While | A Tribute to Marie Collins
In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th 2018. Marie worked with me on many client projects at Digital Training Institute and for a year managed all our social networks.
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[PODCAST] How to Create an Audience Journey with Funnels
In this episode, I chat to Ruaidhri Prendergast about the importance of creating funnels that take your customers on an online journey. I also I take you through the process of how to convert your content into customers with your sales funnel.
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[PODCAST] How to Unlock the Doors to Success
In this episode, I talk about how we can all be successful in our professional lives, remembering that success if different for all of us. I interview Jack Daly - global sales influencer, author and speaker - and share his tips for unlocking the doors to success.
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[PODCAST] The Role of Leadership in Digital Transformation
In this episode, I interview Paul Prior, Managing Director of FTI Consulting about the role of leadership in digital transformation and discuss why digital transformation starts with decision-makers.
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[PODCAST] How to Plan Social Media Content
In this episode of JSB Talks Digital, I take away the overwhelm that comes with planning social media content and share my top tips on how to be a social media whizz!
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[PODCAST] How to Transform your PR Department into a Digital Newsroom
In this episode, the first of 2018, JSB chats to Kathryn Mason - PR agency owner and digital PR practitioner - about how PR departments need to evolve into digital newsrooms.
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[PODCAST] Best Bits from JSB Talks Digital 2017
In this episode, I share my best bits from the 52 podcasts I produced in 2017. This year I’ve had just over 10,000 podcast downloads, and 40,000 visits to my podcast blog posts.
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[PODCAST] JSB’s Takeaways from Youpreneur Summit 2017
In this episode I bring you behind the scenes of the Youpreneur Summit and interview the founder, Chris Ducker. Tune in to hear my top takeaways!
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Santa Claus and JSB in the Hot Seat – A Christmas Special
This year's JSB Talks Digital Christmas Special is full of festive cheer - I share my social media predictions for 2018, Bobby interviews Santa Claus and Kathryn Mason puts me in the hot seat!
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Content Creation Hacks | Featuring Lee Jackson
In this episode, JSB talks content creation hacks with Lee Jackson, web design company entrepreneur and content creator. Tune in to learn more!
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