JSB Talks Digital Podcast #119

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #119, I’m celebrating International Podcast Day 2018 as an official host! I’m also thrilled to have my first ever co-host of #JSBTalksDigital join me! Amanda Webb, welcome to the show!

The Power of Podcasting for Digital Marketing Results

* Voice and search marketing

* Smart home devices

* Re-purposing podcast content

* In conversation with Amanda Webb about how life behind the mic has changed our businesses and why we can’t live without our podcasts.

* Shoutouts: Recognising International Podcast Day hosts, Steve Lee and Daniel Lewis and our global community of podcasters

* Ask JSB

* In JSB’s column: Why I can’t live without my podcast, how it helps my business to thrive

* And find out what podcasting tool saved my working week

[bctt tweet="Why I can’t live without my podcast, how it helps my business to thrive #JSBTalksDigital Episode 119" username="tweetsbyjsb"]

The Power of Podcasting for Digital Marketing Results

I’ve been podcasting for 119 weeks and it has transformed my business, my network and my life. So you may ask, how can podcasting help my business? Stay tuned to find out!

I’ve always loved radio. Despite leaving broadcast journalism many years ago, I craved going back behind the mic. Podcasting presented the perfect opportunity to satisfy a professional craving while also transforming my business.

The podcast has taken me to the heart of European politics and to international speaker stages.

Amanda and I will share our insights into why podcasting makes great business sense!

* Voice and search marketing

ComScore estimates that by 2020, more than half of all searches will be done via voice search. Right now, Google says that 20% of all mobile search queries are voice.

The majority of voice searches tend to be long and conversational and optimising for long-tail keywords increases the likelihood that you’ll appear for voice searches. You have to be specific and of course meet the needs, problems and demands of your ideal customer.

For example: this podcast may show up in voice search is somebody types in “How can podcasting help my business?”

* The rise in smart speakers

Amazon Echo and Google Home are changing our lives but they are also changing marketing. After waking up the speaker, users can automate a range of activities. By saying "Alexa" on the Echo, you can state a command like "Plan some 90s music" or “OK Google”, what’s on JSB Talks Digital this week?

* Re-purposing podcast content

When you create long-form content such as a podcast, you are filling the Internet with meaningful information for your audience across multiple channels. While

the audio of your podcast may live on a podcasting network, you must create multiple homes to amplify reach and engagement.

I convert my podcast into:

* YouTube videos

* Blog posts

* Audiograms for Insta, Facebook & Twitter

* Social graphics

* Tweets

* Weekly Ezine content

* LinkedIn commentary

* Blog posts

* Alexa Flash briefing

Its value to me and my business right there with one episode is massive. I’m feeding the Goliaths of the Internet – search (Google) and social and now smart speakers.

Life Behind The Mic

JSB Talks Digital on International Podcast Day

In Conversation with Amanda Webb

JSB in conversation with Amanda Webb, our love affair with podcasting and why we can’t live without them.

Shoutouts: IPD Founders and The Global Community of Hosts

Steve Lee (founder of Modern Life Network) heard a radio announcement for National Senior Citizens’ Day. Thinking that was pretty cool, it begged the question of why wasn’t there a day of celebration for podcasting. That’s when Steve said to himself , “Let’s create a Podcast Day!” and so it was born in 2013. Along with Daniel J. Lewis this now global event celebrates the medium of podcasting and recognises the efforts that we all put in to serve our own niche audiences.

Last three podcasts I listened to are:

1. Oprah’s Super Soul Sunday with Jack Canfield on Fulfilling Your Soul’s Purpose

2. JSB Talks Digital #118

3. Chris Ducker, in conversation with Sunny Lenarduzzi about how to use YouTube to Grow Your Personal Brand

Ask JSB/ Live Q's and Amanda

#AskJSB on Twitter or Instagram or go to www.digitaltraininginstitute.ie/askjsb I always answer your questions on the show!

[bctt tweet="Don't forget to #AskJSB - Podcasting is about sharing information! | #JSBTalksDigital" username="tweetsbyjsb"]

JSB’S Column: The Power of Podcasting For My Business

Tool Of The Week

The podcasting tool that saved my working week this week is Repurpose.io

The “.io” domain name extension is often really popular with software as service businesses.

It’s a platform that allows you to turn podcast audio or just audio in general into videos that can then be posted automatically to YouTube and to Facebook pages

I pay $12 a month US for the middle tier plan, which allows me to post to YouTube and my Facebook Page. For $20 a month you get additional features and can connect to up to 5 podcasts.

Life Behind The Mic

Try it for yourself! https://repurpose.io/ and benefit from the free trial! These guys are also a sponsor of #InternationalPodcastday2018

Thank You!

o Eoghan my podcast editor

o Eoin Finn who creates my own branded jingles

o Grace who compiles the blog post and social promotion

o Djameela who has been working alongside me for 8 years and actually set up this podcast 2.5 years ago

o Dave and Steve for the invitation to be an official host

o Amanda for being the first ever co-host of #JSBTalksDigital

o To my listeners and today’s viewers – I show up for each and every Friday on my podcast. Please subscribe and review and share the love!

If you are a public sector marketing professional don’t forget you can catch my monthly Public Sector Marketing Pro episode of #JSBTalksDigital on the first Monday of every month. Find out more at www.publicsectormarketingpros.com.

If you enjoyed this show, please subscribe on Google Podcasts, iTunes, Spotify, Soundcloud. You can also catch the shows on our YouTube Channel, Digital Training Institute.

Let’s keep the social conversation going. Follow me on Twitter @tweetsbyJSB, on Instagram @jsbgrams and don’t forget to use the hashtag #AskJSB when sending me your questions.

I’m Joanne Sweeney-Burke, this is JSB Talks Digital, thanks for listening and I’ll talk to you soon!

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