JSB Talks Digital Podcast #110

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #110, I’m talking about social media overwhelm and trying to keep up in the Digital Age as a marketer.

In social media news:

o Instagram shows when you’re online

o Pinterest improves mobile web experience

o YouTube releases a new copyright match tool

* I interview Sarah Thomas, a raving JSB Talks Digital podcast fan about how I help her to stay ahead in the Digital Age

* Shoutouts: one place to hang out online to help your digital knowledge and skills

* Ask JSB

* In JSB’s column: Follow my lead and eradicate overwhelm

* And find out what social media tool saved my working week


Instagram shows when you’re online

Instagram now shows when you’re online (don’t worry, it has an off button). They claim it’s to help you to know when you friends are online so you can DM them.

Writing on their blog they say:

“We’re making it easier to connect with friends on Instagram by showing you when they’re available to chat.

“When your friends are active on Instagram, you’ll see a green dot next to their profile picture in various spaces within the app, including the Direct inbox and your friend list when you share a post from feed. You will only see status for friends who follow you or people who you have talked to in Direct.

“You can easily hide your own status and turn off the ability to see when your friends are active in your settings.”


Pinterest improves mobile web experience

In a new blog post called “a one-year PWA retrospective” Pinterest shares the results of its Programme Web App.

With a sharp focus on improving its mobile web experience especially for those in low-bandwidth countries and with limited data plans, the PWA experiment seems to have paid off.

Writing on Medium, Zack Argyle, Engineering Manager said:

“The idea of building a “Progressive Web App” (PWA) is not new, but its definition has changed with the emergence of key technologies like service workers. Now it’s finally possible to build great experiences in a mobile browser. Being an early adopter can be scary, so we’d like to share a brief overview of our experience building one of the world’s largest progressive web apps.”


YouTube releases a new copyright match tool

YouTube has announced a new Copyright Match Tool that will help creators on its platform find out if others have re-uploaded their content on other channels.

To make it easier for them, YouTube has announced that after testing its new Copyright Match Tool for the past year it will now start rolling out to creators who have more than 100,000 subscribers and part of their Creators Partner Program.

So how does it work?

When you upload your original video to YouTube, they will begin scanning all of the videos that are uploaded after yours to see if any of they match. It's important that you are the first to upload the content to YouTube as a public video, since YouTube uses the video upload time to decide who should see matches.

Make sure that you check back regularly to keep an eye on any new matches that YouTube has found.


social media overwhelmIn this episode, I interview Dr. Sarah Thomas, a Regional Technology Coordinator in Prince George’s County Public Schools in Maryland, USA.

Sarah is also a Google Certified Innovator, Google Education Trainer, and founder of the EduMatch project, which promotes connection and collaboration among educators around the world.

Through EduMatch, Sarah has published several collaborative and individual books, and serves as President on the Board of Directors for EduMatch Foundation, Inc. Sarah is also on the leadership team of the ISTE Digital Equity PLN, and Affiliate Faculty at Loyola University in Maryland.

Sarah recently graduated from George Mason University with a doctoral degree in Education, and a concentration in International Education. She also holds a Master’s degree from Howard University in the field of Curriculum and Instruction.

Sarah was designated an ASCD Emerging Leader in 2016, and was named Prince George's County Public Schools Outstanding Educator Using Technology in 2015. She is also a winner of the 2014 Digital Innovation in Learning Award in the “Sharing is Caring” category, and was named by the National School Board Association as one of the “20 to Watch” in 2015. She was part of the Technical Working Group that refreshed the International Society for Technology in Education (ISTE) Standards for Educators in 2016-2017, and in 2017, she received the ISTE “Making IT Happen” Award.

Follow Sarah on Twitter @sarahdateechur



In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, I’m sharing three resources to help you stay knowledeagble in the Digital Age.

1) JSB Talks Digital Podcast

The weekly podcast that exercises your digital marketing muscles.

2) Digital Training Blog

Every Wednesday you’ll find a new blog post at digitaltraining.ie

3) Subscribe to the Digital Edition E-zine

Every Tuesday I email my community with updates on what I’m working on and what digital topics are front of mind. I also share the best of JSB Talks Digital content from the previous week.

[bctt tweet="Utilize online resources to stay on top of your digital game! | #JSBTalksDigital" username="tweetsbyjsb"]



social media overwhelmIn this week’s ASK JSB, Sarah has a question for me! How can teachers build their education network?

If you have a digital marketing or social media question, don’t forget you will have it answered on the show by using the hashtag #AskJSB on Twitter or Instagram. You can also leave me a voicemail with your question at www.digitaltraininginstitute.ie/askjsb.

And you can also post a message on any of my social networks!



In today’s JSB’s column I share my tips on how to eradicate social media overwhelm in the Digital Age.

Let’s be honest, our smartphones have changed our lives for the better but also for the worst. We are addicted to scrolling, checking-in and sharing. I’m guilty too. But when it comes to working out what I need to do for my own professional self I have that mastered.

I don’t do overwhelm, I am very strict on productivity, planning and not procrastinating. But there are some other things that I repeat and rinse every week that I thought I’d share with you.

? Choose your expert resource

? Follow the right people

? Ask questions

? Have a weekly pierce of content that you write that gives you knowledge

? Create a content plan

? Don’t consume without producing. Apply everything you learn to your work.

? Be a practitioner and simply not a reporter.

? Audit your own skills and document what you need to know to bring your business to the next level.

? Realise that getting somebody that is better than you can sometimes be the best option. This year I’ve built out my team and it’s really helped my business. The investment is worth it when you get the right people with the right attitude.

If you want to discuss your web marketing strategy then get in touch. Drop me an email to joanne@digitaltraining.ie.

[bctt tweet="Get JSB's tips on overcoming social media overwhlem! |#JSBTalksDigital" username="tweetsbyjsb"]


Social Media Tool of the Week

The social media tool that saved my working week this week is Promo by Slidely.

This week I bought a new video tool package and I’m really enjoying using it.

Promo is a digital video service that fuses premium footage, quality licensed music and attention-grabbing copy to create instant promotional videos at affordable prices.

Sometimes you  want to create a video for social but don’t have much time. This for me is the main problem Promo solves.

Launched in 2012, Slidely has over 50 million videos, slideshows, and collages created with over 300 million views on its own platform.

Find out more about their packages at https://slide.ly/promo


Thanks for listening!

Thank you for tuning into episode #110 of JSB Talks Digital. If you are a regular listener I would love a review!

As always, I have everything discussed on today’s show on my award-winning blog at digitaltraining.ie

Don’t forget we are now on Google Podcasts reaching more Android users. You can subscribe on iTunes, Spotify, Google Podcasts, Libsyn, Stitcher or Soundcloud.

If you are interested in becoming a digital marketing pro and work in the public sector, check out my new Diploma in Digital Communications for Public Sector at: https://publicsectormarketingpros.com/diploma/

It starts on September 3rd.

Thank you for continuing to listen and don’t forget to get in touch you’re your questions. I love hearing from my listeners, don’t be a social media stranger!

Tweet me to @tweetsbyJSB; post a comment on our Facebook Page; Digital Training Institute. you can also snap me at jsbsnaps or why not send a boomerang to jsbgrams.

I’m Joanne Sweeney-Burke. This is JSB Talks Digital. Thanks for listening and I’ll talk to you soon.

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