AI Communications Use Policy for Public Sector
Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being […]
Social Media SEO. What you need to know.
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO […]
X, Elon Musk’s First Irish Interview and the Impending Election Season
Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with […]
How to Communicate Sustainable Best Practice Effectively
Today, I’m sharing ideas on how to effectively communicate sustainability – within public sector and to the public. COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and […]
Public Sector Marketing Trends 2024
Hello and welcome to episode 91 of the Public Sector Marketing Show. Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s […]
Our Year in Review
Hello and welcome to episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were […]
The Christmas Special
Hello and welcome to episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. ☺ A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in […]
A Masterclass in Mobile Video Strategy
Hello and welcome to episode 88 of the Public Sector Marketing Show. In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of […]
7 Content Marketing Tools You Didn’t Know You Needed
Hello and welcome to episode 87 of the Public Sector Marketing Show. In today’s show, I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the […]
Are public sector leaders failing public sector marketing pros?
Hello and welcome to episode 86 of the Public Sector Marketing Show. Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! In this episode, I speak to John Gonzalez, Communications and Social Media at Northeast Ohio Regional Sewer District who tells me about 9 social media […]
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