Are public sector leaders failing public sector marketing pros?
Hello and welcome to episode 86 of the Public Sector Marketing Show. Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! In this episode, I speak to John Gonzalez, Communications and Social Media at Northeast Ohio Regional Sewer District who tells me about 9 social media […]
Does Public Trust Matter?
Hello and welcome to episode 85 of the Public Sector Marketing Show. In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust explored how other sections of society are trusted by the public, and it got me thinking. Does public trust matter? I mean I wrote a […]
The Power of Fact-Checking for Public Sector
Hello and welcome to episode 84 of the Public Sector Marketing Show. In this episode, I provide a new way of tackling mis-information. Coming up in episode #84: ✍️ Column: What is fact-checking communications? 💬 Consulting: Learn from some of the world’s most prominent organisations producing fact-check content 🎙️ Interview: Leda Letra, Communications Consultant […]
Mastering Communications for EU Projects
Hello and welcome to episode 83 of the Public Sector Marketing Show. In this episode, I go under the bonnet of communications for EU projects. Coming up in episode #83: ✍️ Column: Understanding the rules of EU engagement 💬 Consulting: From complex to concise, show don’t tell when promoting your EU project 🎙️ Interview: Wendy […]
How To Tell A Compelling Story To Move An Audience
Hello and welcome to episode 82 of the Public Sector Marketing Show. Do you know how to tell a compelling story online to move an audience? In this episode, I'm going to show you how stories make the world go round. Our brains are wired to remember stories more than facts and figures alone and […]
Insights from the World’s Top Content Marketing Influencers
Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81: […]
How to Use Chat GPT Ethically for Public Sector Marketing
Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Chat GPT is like a wonder-drug - it’s addictive, gives […]
How to Gain PR Attention in a World of Digital Media Consumption
Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their […]
7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those […]
Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you […]
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