IPA 2022 Bronze Award Winner

Bronze for Public Sector Marketing Show at 2022 Irish Podcast Awards

By Joanne Sweeney | August 8, 2022

The Public Sector Marketing Show has won Bronze in the Best Marketing Category at the 2022 Irish Podcast Awards. We attended the awards ceremony in Liberty Hall in Dublin and met other podcasters as eager as us to be behind the mic! It's a great honour to win given there were hundreds of entries: 125 […]

Episode 67 - News V Narrative in Digital Communications

By Joanne Sweeney | June 30, 2022

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all […]

Episode 66 - How to Get the Public Behind Your Social Media Campaigns

By Joanne Sweeney | June 23, 2022

How can government or public sector agencies get high engagement on social media that is both positive and proactive?  Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, […]

Episode 65 - Why Social Media is a Public Sector Superpower

By Joanne Sweeney | June 16, 2022

Social media is the number one topic that public sector pros want to discuss with me.  From how to develop a strategy to how to manage a crisis and everything in between.  So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications.  […]

Episode 64 - How to Handle Online Abuse

By Joanne Sweeney | June 9, 2022

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors. Often there’s a fine line between […]

Episode 62 - Innovation in Public Sector

By Joanne Sweeney | May 19, 2022

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy.  > I share the innovative projects we are working on with our public sector […]

Episode 61 - 7 Steps to Social Media Success in Digital Diplomacy

By Joanne Sweeney | May 12, 2022

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service.  But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging […]

Episode 59 - 7 Marketing Practices To Avoid

By Joanne Sweeney | April 28, 2022

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!  I will discuss ethical and unethical marketing practices.  The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically.  And what about […]