Episode 25 - Digital News Report 2021: Insights for Public Sector Marketing
I review the Digital News Report 2021 and its impact on public sector marketing.
Episode 24 - Social Media in the Workplace: Managing The Personal V Professional Voice
In this episode, I'm going to share how you can balance personal V professional at work.
Episode 23 - How to Increase Facebook Organic Reach
In this episode, I’m going to share how to increase organic reach and what you steps you should take to shake-up your content.
Episode 22 - How to Manage Your Online Reputation
In this episode, I'm going to share how to leverage digital communications for better online reputation outcomes.
EAT SEO Concept To Create Content that Google will Love
E-A-T is an acronym commonly used in digital marketing and SEO circles. It is shorthand for ‘Expertise, Authority, and Trust’— the three main parameters Google uses for its Search Quality Evaluator Guidelines.
Episode 21 - State of Social Media in the Public Sector Report USA
In this episode, we're going to share insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.
Episode 20 - How to Manage Social Media in the Public Sector
In this episode, we're going to share some structure for your social media management
Episode 19 - COVID-19 Crisis Communications Lessons
In this episode, we're going to share great insights which will provide important case studies in the annals of history.
Episode 18 - Why Long-Form Content Marketing Is Not Dead
In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.
Episode 17 - How to Build Public Trust with Social Customer Service
In this episode, we are talking about CX which stands for customer experience and of course we are talking about it in the context of online customer care for government and public sector.
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