Episode 25 - Digital News Report 2021: Insights for Public Sector Marketing

By Joanne Sweeney | July 22, 2021

I review the Digital News Report 2021 and its impact on public sector marketing.

PSM Show Ep 24 BlogYT

Episode 24 - Social Media in the Workplace: Managing The Personal V Professional Voice

By Joanne Sweeney | July 15, 2021

In this episode, I'm going to share how you can balance personal V professional at work.

PSM Show Ep 23 BlogYT

Episode 23 - How to Increase Facebook Organic Reach

By Joanne Sweeney | July 8, 2021

In this episode, I’m going to share how to increase organic reach and what you steps you should take to shake-up your content.

PSM Show Ep 22 BlogYT

Episode 22 - How to Manage Your Online Reputation

By Joanne Sweeney | July 1, 2021

In this episode, I'm going to share how to leverage digital communications for better online reputation outcomes.

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EAT SEO Concept To Create Content that Google will Love

By Joanne Sweeney | June 28, 2021

E-A-T is an acronym commonly used in digital marketing and SEO circles. It is shorthand for ‘Expertise, Authority, and Trust’— the three main parameters Google uses for its Search Quality Evaluator Guidelines.

PSM Show Ep 21 BlogYT

Episode 21 - State of Social Media in the Public Sector Report USA

By Joanne Sweeney | June 24, 2021

In this episode, we're going to share insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.

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Episode 20 - How to Manage Social Media in the Public Sector

By Joanne Sweeney | June 17, 2021

In this episode, we're going to share some structure for your social media management

PSM Show Ep 19 BlogYT

Episode 19 - COVID-19 Crisis Communications Lessons

By Joanne Sweeney | June 10, 2021

In this episode, we're going to share great insights which will provide important case studies in the annals of history.

PSM Show Ep 18 BlogYT

Episode 18 - Why Long-Form Content Marketing Is Not Dead

By Joanne Sweeney | June 3, 2021

In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.  

PSM Show Ep 17 BlogYT

Episode 17 - How to Build Public Trust with Social Customer Service

By Joanne Sweeney | May 27, 2021

In this episode, we are talking about CX which stands for customer experience and of course we are talking about it in the context of online customer care for government and public sector.