Award Winning Digital Marketing & Social Media for Public Sector

By Joanne Sweeney | November 4, 2021

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.

Episode 35 - Comparison Kills Creativity in Social Media Marketing

By Joanne Sweeney | October 28, 2021

In this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online.

Episode 34 - How To Disrupt Misinformation Online

By Joanne Sweeney | October 21, 2021

I ask 5 public sector marketing pros what they are doing to disrupt misinformation.

How to Host Events in 2022 | ‘Summit’ To Think About

By Joanne Sweeney | October 15, 2021

The networking is always a hit and getting a chance to get off the work Ferris wheel and open your mind to new digital tactics, ideas and trends.

Episode 33 - Social Media Trends 2021 - What’s Working on The Social Networks Right Now?

By Joanne Sweeney | October 14, 2021

It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media.

Charity Marketing Covid

Episode 32 -Charity Marketing in a Post COVID World

By Joanne Sweeney | October 7, 2021

No matter how big or small your fundraising event is, you need to ensure your reputation management is front and centre of your strategy.

Lessons from Covid-19 Communications

Public Sector Digital Marketing Summit | 10 Communications Lessons from the Frontline of the Pandemic

By Joanne Sweeney | September 30, 2021

We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK. In Ep […]

Episode 30 -How to Communicate Climate Change Online

By Joanne Sweeney | September 23, 2021

What climate action is teaching us is that we need to be able to communicate online and engage citizens in the conversation.

Episode 29 -Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

By Joanne Sweeney | September 16, 2021

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

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