AI Playbook: Applied AI for Professionals CPD Course
Know AI. Use AI. Govern AI.
Marketing is one of the most disrupted sectors by AI. Rather than feeling displaced, marketing professionals should embrace the opportunities this technology presents. This CPD accredited programme will transform you into a confident, competent AI practitioner who can lead AI adoption in your organisation. Based on the bestselling AI Playbook by Joanne Sweeney, this programme gives you the frameworks, tools, and practical skills to thrive in the AI age.
Learn Online. Take the AI Playbook Programme now!
What You’ll Achieve?
- Master AI tools for marketing and communications
- Develop AI use cases and implementation strategies
- Create AI policies and governance frameworks
- Lead AI transformation in your organisation
- Build ethical AI practices into your work
THE AI PLAYBOOK FRAMEWORK
This programme is built on the proven AI Playbook Framework – Know AI. Use AI. Govern AI. A structured approach to becoming AI literate, fluent, and competent.
PILLAR 1 | PILLAR 2 | PILLAR 3 |
|---|---|---|
KNOW AI | USE AI | GOVERN AI |
AI Literacy | AI Fluency | AI Competency |
Understand what AI
is and how it works | Apply AI tools effectively
in your work | Lead responsible
AI implementation |
What you’ll Learn...
- How to integrate AI into your department or agency’s marketing and communications.
- Learn how to leverage AI for more efficient marketing processes.
- How to use a range of AI tools.
- How to write an AI use policy.
- Managing governance and data concerns.
The 12 Modules
- Module 1: The AI Playbook Framework
- Module 2: AI Essentials for Marketers
- Module 3: The AI Maturity Model
- Module 4: AI Readiness Assessment
- Module 5: The IMPACT Framework in Action
- Module 6: AI Tools Masterclass
- Module 7: AI Leadership & Culture
- Module 8: AI Marketing Case Studies
- Module 9: AI Legislation & Compliance
- Module 10: AI Ethics in Practice
- Module 11: Data Governance & Security
- Module 12: AI Policy & Implementation
Additional Components
Invite industry experts to provide real-world insights and engage in Q&A sessions.
Weekly practical assignments to reinforce learning and ensure application of concepts.
Regular feedback from participants to continually improve course content and delivery.
- Learning Management System (LMS): Kartra
- Webinar Platform: Zoom
Lifetime access to the AI programme and all future updates.
Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.
What’s included...
- 12 comprehensive modules across 3 pillars
- Self-paced online learning - study when it suits you
- 1-2-1 mentoring for your final assignment
- AI Playbook book included free
- Lifetime access with all future updates
- Templates, frameworks, tools and video tutorials
- CPD accredited certificate on completion
MEET YOUR INSTRUCTOR
Joanne Sweeney is a globally recognised digital communications expert with over 20 years’ experience guiding governments, organisations, and media professionals to success.
Author of The AI Playbook: The Strategic Guide to AI for Marketing and Communications, Joanne holds a certificate from Harvard Kennedy School’s Leading in Artificial Intelligence programme.
She hosts the daily AI SIX podcast with 340+ episodes and has trained thousands of professionals worldwide.
Joanne is joined by guest experts including AI leaders, data governance specialists, and ethics researchers.
Step into the Age of AI with Confidence
The acceleration of AI evolution is such that we will have no option but to re-think our entire marketing and communications strategies and processes.
This course is accredited by The CPD Group the most trusted accreditation service in the sector.
Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.
Key Takeaways
- 12-module programme built on the AI Impact Framework
- Expert-led learning with industry leaders
- Practical AI tools and hands-on tutorials
- Ethical and regulatory compliance focus
- Leadership skills for AI transformation
- Real-world case studies and use case
- Proprietary frameworks: IMPACT, 10 Leadership Moves, 10 Ethics Pillars
- CPD accredited certification
INVESTMENT
Option | Price | Saving |
|---|---|---|
Individual | €1,750 | – |
2 people (same organisation) | €1,500 each | €250/person |
3-5 people (same organisation) | €1,250 each | €500/person |
6+ people (same organisation) | €1,000 each | €750/person |
All prices include:
AI Playbook book (included free)
Lifetime access with all future updates
1-to-1 mentoring for final assignment
CPD-accredited certificate
Do you want to be confident and competent in AI for public sector marketing?
This is the only course of its kind available right now.
The Problem
AI for public sector is complex and requires senior leadership buy-in.
The Reality
AI is replacing many traditional and digital marketing methods and you have no choice to adapt. The first step is education.
The Impact
Public sector pros learning these skills now will be central to the transformation that takes place across the organisation. Having a marketing pilot use case will prove invaluable.
The Solution
The AI Playbook programme for Public Sector Marketing and Government Communication.
Tailored
Designed for public sector professionals with a communications background.
Transformative
12-modules course upgrades AI knowledge and practical skills and all students will complete an AI public sector marketing plan as their assignment.
Career-boosting
Giving you the confidence to seek your next promotion or a new role.
TESTIMONIALS
Producing Impactful Results. Here’s what our clients & students say about working and studying with us.
I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.
This course helped me develop a digital communications plan for our agency, as we didn’t have one.