The roadmap for public sector marketing success
Future-Proof Your Public Sector Career in the Age of AI
Join an annual membership delivering 40 CPD points, live monthly training, expert access, and the skills to lead AI-era communications with confidence.”
Transform Your Public Sector Marketing in 2025
Public sector marketing is evolving rapidly from short-form video to AI, combatting misinformation and keeping the attention of audiences, it’s a real challenge for public sector pros to keep up.
And to keep up, you need more than just training—you need a strategy you can implement. That’s where the Public Sector Marketing Accelerator comes in.
This exclusive programme for public sector pros is designed for agencies ready to take their marketing from theory to practice, creating measurable impact across their communities – whether it’s higher education, policing and justice, enterprise support, local or national government, science and research, tourism – we have the knowledge and skill and now we want to give it you in a seamless cost-effective and supportive way.
It’s ideal for smaller teams but can help larger teams get to the next level.
This unique approach to training and consulting offers hands-on, action-oriented strategy and implementation support all year long. With each monthly masterclass, real-time access to expertise, and a structured roadmap, we’re giving you the blueprint to drive real change. We will take away your overwhelm and be your personal public sector mentor.
It’s also a sustainable way of expanding our impact and reach.
About Joanne Sweeney, your Mentor
As the lead mentor and trainer of this programme, I bring a unique blend of expertise in public sector marketing, strategy, and digital transformation. With over 20 years of experience working with public sector agencies, government bodies, and NGOs, I’ve helped countless organisations across the world transform their approach to marketing, increase public engagement, and build stronger, more trusted relationships with their communities.
- Published Author: I’m a three-time author. Public Sector Marketing Pro, (Editions 1 & 2) is a go-to resource in public sector marketing, and my insights have helped shape best practices across the industry worldwide.
- Sought-After Speaker: I’ve delivered talks and training sessions worldwide, sharing my expertise with thousands of professionals committed to public sector impact.
- Trusted Advisor: I’ve had the privilege of consulting with national governments, EU institutions, senior leaders and politicians providing actionable insights that lead to real results.
In the Public Sector Marketing Accelerator, you’ll have direct access to me, ensuring that your team benefits from my years of experience and dedication to public sector success. Together, we’ll work through the challenges, uncover opportunities, and build a roadmap for sustainable impact.
How much does it cost?
Cost
€1200 per year / €100 per month (Bring a colleague for 50% off )
register one additional staff member free – no discount offered on one team member only.
Who’s It For?
Public sector agencies committed to creating real impact.
What’s Included
12 monthly strategy masterclasses, real-time support, tools, templates, Test & Learn exercises, 40 CPD-accredited hours, and an exclusive community.
Value for Money Principle
You might hire me for a one-off project or training day at €2,500. But for only €1,800 per year two members of your team will gain access to the best of my knowledge, tools, and strategies, guiding them through every challenge and helping them turn strategy into measurable results.
Tell me about the CPD benefit?
Verified 40 hours of CPD
40 hours of CPD accredited per year is recommended in most sectors. When joining our Accelerator programme we verify all 40 hours based on our calendar of activity.
Real-Time Support Through Our Exclusive Slack Group
Have questions about applying what you’ve learned? Need personalised insights for a specific challenge? Members of the Accelerator have unlimited access to our Slack group, where you can ask questions, receive tailored support, and connect with a network of other public sector professionals all year round.
2025 CALENDAR
Each month, you’ll join a CPD-accredited strategy masterclass focused on a critical topic—from crisis communications to AI integration to data-driven decision-making. Each session is crafted to:
Identify Core Problems
We address the specific challenges public sector teams face.
Provide a Strategic Pathway and Solution
Clear steps to tackle each issue.
Guide Immediate Implementation
Real-world tools, templates, and action plans.
Demonstrate Success through Case Studies
Proven applications from similar agencies.
Each quarter we will meet in person for a one-day intensive strategy session.Each quarter we will have an expert workshop.
What You’ll Get with the Accelerator
Strategic Monthly Masterclasses
Every month, join a live, CPD-accredited masterclass covering high-impact topics essential to public sector marketing, including:
- Crisis Communications in the Digital Age
- AI Integration and Data-Driven Decision Making
- Engaging Your Community Through Social Media Storytelling
- Building Public Trust and Managing Misinformation
Each session follows a proven five-step framework:
- Problem: We address the specific challenge facing public sector agencies.
- Pathway: A strategic, step-by-step approach to solving the problem.
- Implement: Practical tools, templates, and techniques to take immediate action.
- Solution: The measurable outcomes and impact you can expect.
- Case Study: Real-world examples showing success in action.
Tools, Tutorials, and Test & Learn Exercises
Theory is only half the journey—this programme equips your team with tools, tutorials, and Test & Learn exercises that make implementation easy. From automation tools to data analysis templates, we provide everything you need to make each strategy work for your team.
Real-Time Support Through Our Exclusive Slack Group
Have questions about applying what you’ve learned? Need personalised insights for a specific challenge? Members of the Accelerator have unlimited access to our Slack group, where you can ask questions, receive tailored support, and connect with a network of other public sector professionals all year round.
CPD-Accredited Hours and Certification
Each masterclass provides CPD hours, helping your team earn recognised credentials while developing strategic skills that drive results.
FAQ
My mission is to equip public sector pros with the skills to adapt and the confidence to implement great digital communications. But it’s not easy. Communications teams are small, and they are stretched. Budgets for training and external consulting are limited and staff can move on and with that take the IP and the department feels like they are back to square one.
You know I already give away lots of free value each month on the Public Sector Marketing Show podcast, our blog, Tuesday ezine and monthly webinars, not to mention our video content on social media.
But what’s the next step-up?
Your agency benefits from high-end strategy and implementation. Your benefit from 30 CPD hours per year plus ongoing training, mentoring and strategic support.
It’s cost-effective and each agency can register two staff members, so that if one person leaves there is continuity in the team.
The Public Sector Marketing Accelerator goes beyond training. It’s a comprehensive strategy and implementation programme designed specifically for public sector professionals. Each session provides a roadmap for tackling real-world challenges, along with tools, templates, and personalised support to ensure what you learn is immediately actionable.
This programme is ideal for public sector agencies—whether in local or national government, education, justice, healthcare, or research—who want to make a meaningful impact. It’s designed for teams of any size who want to learn high-level strategy and practical skills for public engagement.
The Accelerator is designed to support teams of all sizes. Smaller teams will benefit from the hands-on guidance, tools, and community support, giving you the knowledge and confidence to create real results, even with limited resources.
Each live masterclass is 2 hours per month, plus optional time spent in the Slack community or completing Test & Learn exercises. There are four expert masterclasses per year totalling 8 hours and one in-person intensive day of 8 hours. We designed this programme to fit into busy schedules while still providing significant value and actionable insights.
We allow two seats per organisation so that, if someone leaves, another team member can easily take their place. This ensures continuity and makes the programme cost-effective, even with staff turnover.
Yes, all sessions are recorded and available on-demand. You’ll have access to the full library of masterclasses, allowing team members to catch up or revisit content whenever needed.
Absolutely! Through our exclusive Slack group, you’ll have unlimited access to ask questions, seek personalised advice, and connect with other public sector professionals. Additionally, there’s an option to schedule a limited number of 1-2-1 calls throughout the year for more in-depth support.
Each masterclass and learning activity within the programme is CPD-accredited, contributing towards your 30 CPD hours per year. We provide certification to verify hours and recognise your commitment to professional development.
Yes! The Accelerator covers critical public sector issues, including data-driven strategy, crisis communications, AI integration, and community engagement. Our content is designed to be relevant across sectors while addressing specific public sector challenges.
With year-long access to high-level strategy, personalised support, and practical tools, this programme is a cost-effective alternative to traditional consulting, saving you resources while empowering your team. The programme is priced at €4,800 per year, which is less than the cost of two one-off consulting sessions, making it an investment in sustainable, in-house expertise.
The first masterclass begins on 10 January 2025. You can secure your spot by signing up for our waitlist or contacting us directly. With only 100 organisations accepted, we recommend signing up early to reserve your place.
Yes! Upon completion, each participant will receive a CPD-accredited certificate acknowledging their 30 CPD hours, along with certification from the Public Sector Marketing Accelerator, reflecting the skills and strategies gained.
Yes! For one annual investment, you get access to all our CPD-accredited courses and monthly live trainings. The cost does not include in-person or bespoke in-company training requests.
The live training happens once a month on a Monday from 12noon-1.30pm and a calendar of trainings will be provided. They are all recorded if you cannot make it live and access to our Learning Hub is provided to catch the replays.
The first team member pays the full rate, but to invite subsequent team members you need to buy a second licence at a discounted price of 50%. For larger group discounts please email Joanne to info@publicsectormarketingpros.com
Our CPD-accredited courses range in cost from €1500 to €2500 each, so the annual licence of €1200 provides you with all three signature courses along with monthly live trainings proving excellent value for money.
Got a Question for Us?
Get on the Waitlist Today
If you’re ready to make 2025 your breakthrough year, don’t miss your chance to join the Accelerator.?
Sign up to the waitlist and secure your place.
2025 CALENDAR
Each month, you’ll join a CPD-accredited strategy masterclass focused on a critical topic—from crisis communications to AI integration to data-driven decision-making. Each session is crafted to:
Identify Core Problems
We address the specific challenges public sector teams face.
Provide a Strategic Pathway and Solution
Clear steps to tackle each issue.
Guide Immediate Implementation
Real-world tools, templates, and action plans.
Demonstrate Success through Case Studies
Proven applications from similar agencies.
Each quarter we will meet in person for a one-day intensive strategy session.Each quarter we will have an expert workshop.