Take one of my signature online courses and elevate your digital knowledge and skills
Pro Marketer courses €295
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1 Digital Content Creation Formula
Create digital content with confidence by following our 12-step formulaic approach.
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2 Digital Communications Roadmap
Fast-track digital communications in your department by letting us guide you through the transformation process.
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3 Trust Marketing: A Blueprint for Government Agencies
How to defend and
spread the truth online
in the era of fake news.
Content is the fuel that ignites engagement online. The task of digital content creation can be a daunting one. This is why I’ve developed my own 12-step formula to help public sector marketers.
As a skilled writer and storyteller, I write 20,000 words per week which are re-purposed into bite-sized social and web content that attract my ideal audience.
I love writing and I love to see how my words are transformed into engaging multi-media which are shared online.
As a former journalist, PR practitioner and practising digital marketer, I understand what makes sticky content! I know I can help you so answer the questions below and keep reading.
- Are you creating digital content but not getting any results?
- Do you want to attract warm traffic to drive public engagement on specific campaigns?
- Are you unsure as to what type of digital content you should be creating? Do you need to create social and live video, podcasts, long-form blog posts, infographics, graphics, e-zines or lead magnets such as checklists and ebooks?
- Do you know which topics you should be writing about?
- Do you know how to get your digital content discovered and shared?
- Do you want to change or influence public opinion with your content?
What you will learn:
- Defining content goals
- How to create content that will rank on Google
- Creating valuable long-form content that has long-term results
- How to re-purpose long-form content into bite-size social content
- Creating your monthly digital content calendar
- My favourite content marketing tools
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Pro Digital Academy
This year-long Digital Academy provides you with 12 specialist topics which will increase your promotion prospects and digital transformation skills.
- Are you responsible for Digital Transformation in your agency or department?
- Are you seeking promotion in the next 12-24 months?
- Do you want to elevate your digital skills and knowledge?
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Pro Executive Mastermind
This 12-month Mastermind is limited to 10 people only and candidates will be selected on an application basis.
- Are you a senior leader in the public sector responsible for Digital Transformation in your organisation?
- Do you manage multiple communications teams?
- Would you like to leverage online platforms to build your own influence at home and abroad?
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