GET 20% OFF | PROFESSIONAL DIPLOMA IN SOCIAL MEDIA

Build public trust and promote citizen engagement

6-week online course with weekly live coaching calls

Register now and get your 20% discount code for our Professional Diploma Social Media in Government & Public Sector. By entering your email, you agree to receive marketing emails from Public Sector Marketing Institute.

Gain an industry-standard qualification

Enrol in our Professional Diploma in Social Media for Government & Public Sector

Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.

In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.

Course Modules

MODULE 1: Social media audit & strategy for Government and public sector

MODULE 2: Content planning & public interest messaging

MODULE 3: Maximising Facebook as the core public-facing social network

MODULE 4: Facebook advertising for public awareness campaigns

MODULE 5: Instagram for public figures and public engagement

MODULE 6: Twitter for digital PR

MODULE 7: Social and live video for PR, reputation management and public engagement

MODULE 8: LinkedIn for personal and corporate brand building

MODULE 9: The role of Snapchat & TikTok in public interest messaging

MODULE 11: Governance and social media policies

MODULE 10: YouTube for niche content and SEO

MODULE 12: Your social media success barometer

Learn more about the Diploma

6-week practical online course

An opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

Weekly live coaching calls

1-hour live and online coaching weekly to answer questions and trouble-shoot task and assignment queries.

Access to online Learning Hub

Students have access to valuable social media resources to use on the job for a full year from date of enrollment.

This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

Upon successful completion of the Professional Diploma in Social Media for Government & Public Sector course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.

"Having no social media background should not stop you from participating in this course, I now have so much more knowledge and insight into was is required to fulfil my role within the organisation."

Jackie, Health Service Executive, Ireland

Improve your skills and secure your place

This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who have career progression in mind.