Enrol in our Professional Diploma in Social Media for Government & Public Sector
Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.
In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.
MODULE 1: Social media audit & strategy for Government and public sector
MODULE 2: Content planning & public interest messaging
MODULE 3: Maximising Facebook as the core public-facing social network
MODULE 4: Facebook advertising for public awareness campaigns
MODULE 5: Instagram for public figures and public engagement
MODULE 6: Twitter for digital PR
MODULE 7: Social and live video for PR, reputation management and public engagement
MODULE 8: LinkedIn for personal and corporate brand building
MODULE 9: The role of Snapchat & TikTok in public interest messaging
An opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.
Weekly live coaching calls
1-hour live and online coaching weekly to answer questions and trouble-shoot task and assignment queries.
Access to online Learning Hub
Students have access to valuable social media resources to use on the job for a full year from date of enrollment.
This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.
Upon successful completion of the Professional Diploma in Social Media for Government & Public Sector course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.
"Having no social media background should not stop you from participating in this course, I now have so much more knowledge and insight into was is required to fulfil my role within the organisation."
Jackie, Health Service Executive, Ireland
Improve your skills and secure your place
This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who have career progression in mind.