A study of social media use among 736 local, state, and federal government and public sector agencies in the USA provides the very first study of how America's public sector is using social media to engage citizens and promote public trust.
Coming up in Episode 21 of the Public Sector Marketing Show:
- > Insights from social media in America's public sector
- > Watch the launch replay
- > Winners and lessons
- > Download the free report
Do you want to put some structure on your social media management? Then stay tuned.
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The State of Social Media in the Public Sector [USA EDITION] follows a number of similar studies in Ireland and Australia conducted by Irish author and government social media specialist, Joanne Sweeney.
Ms Sweeney says, "This report is a key tool in helping government and public sector agencies elevate the standard of social media communications. I wanted to set a benchmark for success and so the USA State of Social Media sample provides useful insights and invaluable recommendations.
In my experience as a specialist digital marketer for this sector, I find that peer research and success case studies far outweigh any other insights in terms of relevance.
"This study is part of my mission to support public sector and government pros to step up confidently and competently online. I work with public sector professionals across the world and demystify digital communications with ease. This is all aimed at improving public trust in the Digital Age."
The report is of its time if we consider that right now, there are more people using social media than not. COVID-19 put an extra impetus on digital communications as without a vaccine our government and public health agencies had to communicate quickly, effectively and across a broad range of channels in order to reach, engage and convert messages into new behaviours.
While the speed of adoption of social media within the United States’ public sector has been behind the private sector curve, it is on par with counterpart organisations across Europe, the United Kingdom and Australia.
Social media is vital to engaging the public but without a clear picture of how the public sector performs across these channels, how can you set, meet and elevate standards?
This study seeks to provide insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.
This study takes a forensic look at:
- > 736 state and federal agencies
- > 2112 social media profiles analysed
- > 9 core metrics
- > 90-day analysis
- > 4 social networks (Facebook, Twitter, Instagram & YouTube)
The study takes a forensic look at 736 local, state and federal government agencies in the USA and attempts to answer a series of important questions.
- > What does successful social media look like for local, state and federal government and public sector agencies?
- > What agencies are performing well and what can we learn from them?
- > What factors determine success?
- > Why are some agencies successful and others not?
- > What do we uncover about citizen engagement and behaviour?
- > What social networks are best suited to public interest messaging?
- > What role has COVID-19 played in the adoption and increase of social media use among the USA’s public sector?
The event is free to attend, but requires pre-registration: https://publicsectormarketingpros.com/state-of-social-media-report-usa/
Download the State of Social Media Public Sector Report USA here.
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