Social Media Masterclass Series
All masterclasses will take place online.
Social Media Masterclass Series
The Social Media Masterclass Series are short and practical but impactful 2.5 hour online sessions where we shortcut you to social media success on a range of social media topics. You will leave with a tailored plan for you and your organisation.
Learning Outcomes:
- - How to audit your existing social media presence and performance
- - How to prepare a social media strategy
- - How to segment audiences and prioritise channels
- - How to plan content
- - How to implement your plan
- - How to measure success
Learning Outcomes:
- - How to perfect and leverage personal LinkedIn profiles
- - LinkedIn Company Pages and Showcase Pages
- - LinkedIn etiquette
- - When and how to launch a LinkedIn Group
- - Video on LinkedIn
- - LinkedIn Advertising
- - Metrics on LinkedIn
Learning Outcomes:
- - Maximising your Instagram profile
- - How to increase followers and engagement on Grid & Stories
- - Mastering IGTV and perfecting your channel
- - How to use hashtags successfully
- - Going live on Instagram
- - Instagram Insights
Learning Outcomes:
- - Perfecting your Twitter account
- - How to craft Tweets that succeed
- - Managing a PR crisis on Twitter
- - Twitter’s best features for public relations
- - Hashtags on Twitter
- - Twitter Analytics
Learning Outcomes:
- - How Facebook serves broad public-facing communications
- - Building and managing communities on Facebook
- - Growing your Page with citizen-centric content
- - Video storytelling on Facebook
- - Understanding Facebook’s range of platform features
- - Facebook insights
Learning Outcomes:
- - Meaningful social media metrics
- - Hashtag metrics and campaign reporting
- - Developing your own social media report template
- - Presenting a social media report to management
Training Options
€7500 for all 6 masterclasses (get 1 free!)
Book your place
Simply fill in the form below and we will follow up via email to confirm your place and arrange payment.
All masterclasses will take place online. You will be sent a link to login to attend your class.
In-Company Group Masterclass rate:
€1500 per masterclass for 20 people
In-Company Group Masterclass Bundle rate: Buy 6 masterclasses and get 1 free for €7500
Attendees come from public sector and government agencies only.
Peer-to peer group learning in a confidential and safe space.
CPD Accreditation Certificate provided to all attendees.
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Student Testimonials
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About the Trainer
Joanne Sweeney provides social media and digital marketing consulting and training to government agencies. A two-time published author, her books take a forensic look at how digital communications can be used for improved citizen engagement. Her current title Public Sector Marketing Pro has been described by Barack Obama’s former digital advisor, Tom Cochran as “the handbook I needed when in the White House.”
Joanne works with a broad range of government organisations across Europe. She has also developed her own accredited programmes - a 12-month Diploma in Digital Communications for Public Sector and a 6-week Certificate in Social Media Campaigns for Public Sector.
Her books are in policing and academic libraries across the world. With two decades of journalism, PR and media experience, Joanne’s digital skillset provide her with a rounded communications perspective in the Digital Age.
She is a preferred trainer for Google in Europe and is the organiser of the Public Sector Digital Marketing Summit in Ireland. She is a regular speaker at digital marketing conferences and events and has taken to stages in Brussels, San Francisco, Phoenix, London and Dublin.
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