2020 Social Media Masterclass



All masterclasses will take place online. Prices have been reduced to reflect the change in delivery method.

Masterclass Topics 

Finding your voice and making an impact on social media can be difficult for a government agency. However, with a defined strategy that aligns with your corporate goals, social media has the potential to influence on issues of critical public importance. 

Topic Description Date
Instagram for Public Engagement How to use Instagram (Grid, Stories, IGTV and Ads) to create citizen advocates Tue 3rd March
Setting up a Government or Public Sector Podcast How to plan, produce, publish and promote your new podcast Mon 30th March
Social Media Strategy Masterclass How to develop and execute a social media strategy for public sector Thu 30th April
Engaging Citizens using Facebook Ads How to utilise Facebook Ads to build awareness, promote engagement Tue 26th May
How to Manage A PR Crisis on Social Media Plan, prepare, prevent a crisis online but if and when one ignites have a strategy to put it out Wed 27th May
Writing for the Social Web How to turn uninteresting or complex information into highly engaging web and social media content Wed 23rd September
Mobile Video Masterclass How to use your smartphone and software to create video for social media Thu 22nd October
Integrating Digital Communications Work Practices into Your Organisation Developing a new suite of work practices to deliver a digital first communications strategy Thu 26th November

Book your place now!

All masterclasses will take place online. You will be sent a link to login to attend your class.

Masterclass takes place from 9.30am-3pm with a break in between

There are 12 places only in each masterclass

The cost per masterclass is €295 (includes a workbook, presentation and a virtual follow-up consultation)

Attendees come from public sector and government agencies only

Peer-to peer group learning in a confidential and safe space

CPD Accreditation Certificate provided to all attendees

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Masterclass Feedback 

"Thank you for a very positive and useful seminar yesterday. I was so excited coming back to work today and I couldn’t wait to share what I had learned and put it into practice. It was a great networking opportunity too."

"Thanks so much for yesterday. It was such an insightful (and fun) day, filled with strategic advice and practical take-aways that can be immediately implemented. I can’t wait to get going on the video content! I am going to check your website for details on your courses and look forward to signing up for the next one."

"Thanks for a great day, as always! It's always a safe space for discussion and honesty."

About the Trainer

Joanne Sweeney

Joanne Sweeney provides social media and digital marketing consulting and training to government agencies.  A two-time published author, her books take a forensic look at how digital communications can be used for improved citizen engagement. Her current title Public Sector Marketing Pro has been described by Barack Obama’s former digital advisor, Tom Cochran as “the handbook I needed when in the White House.”

Joanne works with a broad range of government organisations across Europe. She has also developed her own accredited programmes - a 12-month Diploma in Digital Communications for Public Sector and a 6-week Certificate in Social Media Campaigns for Public Sector.

Her books are in policing and academic libraries across the world. With two decades of journalism, PR and media experience, Joanne’s digital skillset provide her with a rounded communications perspective in the Digital Age.

She is a preferred trainer for Google in Europe and is the organiser of the Public Sector Digital Marketing Summit in Ireland. She is a regular speaker at digital marketing conferences and events and has taken to stages in Brussels, San Francisco, Phoenix, London and Dublin.

How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email [email protected]