Social Media
Masterclass Series


All masterclasses will take place online.

Social Media Masterclass Series

The Social Media Masterclass Series are short and practical but impactful 2.5 hour online sessions where we shortcut you to social media success on a range of social media topics. You will leave with a tailored plan for you and your organisation.

Mastering Social Media Strategy
Book this masterclass if you want to develop a social media strategy for your organisation or a specific campaign. It's also a valuable class to attend to review your current strategy.

Mastering LinkedIn
Book this masterclass if you want to understand how to brand your organisation on the world's largest peer-to-peer social network as well as empowering staff to be advocates. Improve your professional profile and learn how to create content that engages.

Mastering Instagram
Book this class if you are intending to set up or level up an Instagram account for your organisation or project. Understand how to use its video features from IGTV, to Livestreams, Reels and Stories and how to engage citizens.

Mastering Twitter
Book this class if you want to introduce new tactics to run Twitter as your Digital PR newsroom. Corporate communications and reputation management as well as media relations is how you should approach your Twitter strategy.

Mastering Facebook
Book this class if you are using Facebook to engage a broad citizen base on public interest messaging. Understand how to increase organic reach and engagement and to manage public conversations with confidence. Leverage Facebook's extensive range of features from Stories, to Livestreams, Creator Studio and Advertising.

Mastering Social Media Metrics & Reporting
Measuring social media success is often the number one challenge for public sector pros. Book this class if you want to create a success barometer for your organisation while understanding how to report and measure social media metrics.

Topic Date Cost
Mastering Social Media Strategy Mon 28th Sept (9.30am-12.00pm) €250
Mastering LinkedIn Mon 12th Oct (9.30am-12.00pm) €250
Mastering Instagram Mon 2nd Nov (9.30am-12.00pm) €250
Mastering Twitter Mon 23rd Nov (9.30am-12.00pm) €250
Mastering Facebook Mon 7th Dec (9.30am-12.00pm) €250
Mastering Social Media Metrics & Reporting Mon 14th Dec (9.30am-12.00pm) €250
We can also run these masterclasses for individual organisations with their own staff attending.
In-Company Group rate: €800 per masterclass for 15 people.
Bundle price, buy 6 masterclasses: €1250 (get one free)

Register your interest

All masterclasses will take place online. You will be sent a link to login to attend your class.

In-Company Group rate: €800 per masterclass for 15 people.

Bundle price, buy 6 masterclasses for €1250 (get one free)

Attendees come from public sector and government agencies only

Peer-to peer group learning in a confidential and safe space

CPD Accreditation Certificate provided to all attendees

Student Testimonials

“A fantastic diploma for both personal and organisational development. The structure of the course enables you to progress at your own pace and fit it around your lifestyle.”
- Jamie, West Yorkshire Police, England
“The content is current, literally up to the minute and the delivery of the course is dynamic so you can use the course to suit your own exact needs.”
- Michelle, Counter Fraud Specialist, NHS Scotland
“Joanne’s engaging manner and breezy approach is underpinned by a detailed knowledge of her subject and informative case studies and best practice examples. The course sets social media within the context of wider strategic, organisational goals, performance measures and engagement tactics. It has provided an inspirational set of ideas and suggestions for developing our digital profile.”  
– David, Community Council Clerk, Wales

About the Trainer

Joanne Sweeney

Joanne Sweeney provides social media and digital marketing consulting and training to government agencies.  A two-time published author, her books take a forensic look at how digital communications can be used for improved citizen engagement. Her current title Public Sector Marketing Pro has been described by Barack Obama’s former digital advisor, Tom Cochran as “the handbook I needed when in the White House.”

Joanne works with a broad range of government organisations across Europe. She has also developed her own accredited programmes - a 12-month Diploma in Digital Communications for Public Sector and a 6-week Certificate in Social Media Campaigns for Public Sector.

Her books are in policing and academic libraries across the world. With two decades of journalism, PR and media experience, Joanne’s digital skillset provide her with a rounded communications perspective in the Digital Age.

She is a preferred trainer for Google in Europe and is the organiser of the Public Sector Digital Marketing Summit in Ireland. She is a regular speaker at digital marketing conferences and events and has taken to stages in Brussels, San Francisco, Phoenix, London and Dublin.

How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email [email protected]