The Social Media Masterclass Series are short and practical but impactful 2.5 hour online sessions where we shortcut you to social media success on a range of social media topics. You will leave with a tailored plan for you and your organisation.
Mastering Social Media Strategy Book this masterclass if you want to develop a social media strategy for your organisation or a specific campaign. It's also a valuable class to attend to review your current strategy.
Mastering LinkedIn Book this masterclass if you want to understand how to brand your organisation on the world's largest peer-to-peer social network as well as empowering staff to be advocates. Improve your professional profile and learn how to create content that engages.
Mastering Instagram Book this class if you are intending to set up or level up an Instagram account for your organisation or project. Understand how to use its video features from IGTV, to Livestreams, Reels and Stories and how to engage citizens.
Mastering Twitter Book this class if you want to introduce new tactics to run Twitter as your Digital PR newsroom. Corporate communications and reputation management as well as media relations is how you should approach your Twitter strategy.
Mastering Facebook Book this class if you are using Facebook to engage a broad citizen base on public interest messaging. Understand how to increase organic reach and engagement and to manage public conversations with confidence. Leverage Facebook's extensive range of features from Stories, to Livestreams, Creator Studio and Advertising.
Mastering Social Media Metrics & Reporting Measuring social media success is often the number one challenge for public sector pros. Book this class if you want to create a success barometer for your organisation while understanding how to report and measure social media metrics.
Mastering Social Media Strategy
Mon 28th Sept (9.30am-12.00pm)
Mon 12th Oct (9.30am-12.00pm)
Mon 2nd Nov (9.30am-12.00pm)
Mon 23rd Nov (9.30am-12.00pm)
Mon 7th Dec (9.30am-12.00pm)
Mastering Social Media Metrics & Reporting
Mon 14th Dec (9.30am-12.00pm)
We can also run these masterclasses for individual organisations with their own staff attending.
In-Company Group rate: €800 per masterclass for 15 people.
Bundle price, buy 6 masterclasses: €1250 (get one free)
“Joanne’s engaging manner and breezy approach is underpinned by a detailed knowledge of her subject and informative case studies and best practice examples. The course sets social media within the context of wider strategic, organisational goals, performance measures and engagement tactics. It has provided an inspirational set of ideas and suggestions for developing our digital profile.”
– David, Community Council Clerk, Wales
About the Trainer
Joanne Sweeney provides social media and digital marketing consulting and training to government agencies. A two-time published author, her books take a forensic look at how digital communications can be used for improved citizen engagement. Her current title Public Sector Marketing Pro has been described by Barack Obama’s former digital advisor, Tom Cochran as “the handbook I needed when in the White House.”
Joanne works with a broad range of government organisations across Europe. She has also developed her own accredited programmes - a 12-month Diploma in Digital Communications for Public Sector and a 6-week Certificate in Social Media Campaigns for Public Sector.
Her books are in policing and academic libraries across the world. With two decades of journalism, PR and media experience, Joanne’s digital skillset provide her with a rounded communications perspective in the Digital Age.
She is a preferred trainer for Google in Europe and is the organiser of the Public Sector Digital Marketing Summit in Ireland. She is a regular speaker at digital marketing conferences and events and has taken to stages in Brussels, San Francisco, Phoenix, London and Dublin.
How can I contact the organiser with any questions?