In this month's edition of the Social Media News Show with Andy Lambert of ContentCal we explore the big social network feature updates.
Included this month are:
  • > Top 3 reasons people use social media
  • > TikTok V YouTube engagement rates, a study from eMarketer
  • > Facebook Groups renamed to Communities
  • > Facebook Reels adds Sticker Ads
  • > Instagram to bring back Chronological Order feed
  • > IGTV has now been completed sunsetted from Instagram
  • > Auto captions now available on video on Instagram feed
  • > Moderation comes to Instagram livestreams

Let’s start with the trends.

BP#1

BP#2

TikTok vs. YouTube

BP#3

IG Story Insights

BP#4

So, what’s new on Facebook?

BP#5

New Group Moderation tools

BP#6

Groups being renamed to Communities

BP#7

Combined FB and IG Reels Stats

BP#8

[Test] Facebook Reels Sticker Ads

BP#9

What’s New on Instagram?

BP#10

The return of the chronological Instagram feed?

BP#11

Instagram are closing the IGTV standalone app along with IGTV ads

Autocaptions for Feed Videos

BP#12

Moderation for IG livestreams

BP#13

Scheduled Sticker for IG Stories

BP#14

Instagram creator tags

BP#15

Product tags for all.

BP#16

[Test] IG Subscription Sticker

BP#17

[Test] Subscriber only Reels

BP#18

What’s new on Twitter?

bp#19

Twitter Audio Clips for Spaces

bp#20

Twitter Spaces Analytics

bp#21

Twitter Creator Monetisation Dashboard

BP#22

Customise your Twitter View

BP#23

Twitter Shops now Available in US

BP#24

Twitter Communities Get Closer

BP#25

[Test] Twitter Podcasts

BP#26

What’s New on LinkedIn?

BP#27

New LinkedIn Post Insights

BP#28

Newsletters for Company Pages

BP#29

LinkedIn Partner Marketing Community

BP#30

LinkedIn Live Sponsoring

BP#31

LinkedIn to Launch a Podcasting Network

BP#33

What’s New on TikTok?

BP#34

TikTok 10 Minute Videos

BP#35

Polls are Coming to TikTok

BP#36

Desktop TikTok Scheduling

BP#37

TikTok ‘Saves’ Counter

BP#38

What’s New on Pinterest?

BP#39

Pinterest Commerce

BP#40

What’s New on YouTube?

bp#41

YouTube TV

BP#42

YouTube Live Guests and Notifications

BP#43

What’s New on Reddit?

bp#44

Reddit Community Discovery

bp#45

 

Trends and Themes.
• > Social media usage fuelling more purchase intent
• > TikTok engagement growth continues, but…
• > Creator monetisation is at a tipping point and will drive social media direction
• > LinkedIn leading with tools to directly grow a business
• > Twitter still champion social audio
• > Social commerce continues to evolve
• > Live streaming continues to be an area of focus
• > Engagement drives the social platforms - new tools are emerging to encourage
audience participation

Leave a Reply

Your email address will not be published.