Social Media News Show March 2022

In this month's edition of the Social Media News Show with Andy Lambert of ContentCal we explore the big social network feature updates.

Included this month are:

> Top 3 reasons people use social media
> TikTok V YouTube engagement rates, a study from eMarketer
> Facebook Groups renamed to Communities
> Facebook Reels adds Sticker Ads
> Instagram to bring back Chronological Order feed
> IGTV has now been completed sunsetted from Instagram
> Auto captions now available on video on Instagram feed
> Moderation comes to Instagram livestreams

Let’s start with the trends.

BP#1

BP#2

TikTok vs. YouTube

BP#3

IG Story Insights

BP#4

So, what’s new on Facebook?

BP#5

New Group Moderation tools

BP#6

Groups being renamed to Communities

BP#7

Combined FB and IG Reels Stats

BP#8

[Test] Facebook Reels Sticker Ads

BP#9

What’s New on Instagram?

BP#10

The return of the chronological Instagram feed?

BP#11

Instagram are closing the IGTV standalone app along with IGTV ads

Autocaptions for Feed Videos

BP#12

Moderation for IG livestreams

BP#13

Scheduled Sticker for IG Stories

BP#14

Instagram creator tags

BP#15

Product tags for all.

BP#16

[Test] IG Subscription Sticker

BP#17

[Test] Subscriber only Reels

BP#18

What’s new on Twitter?

bp#19

Twitter Audio Clips for Spaces

bp#20

Twitter Spaces Analytics

bp#21

Twitter Creator Monetisation Dashboard

BP#22

Customise your Twitter View

BP#23

Twitter Shops now Available in US

BP#24

Twitter Communities Get Closer

BP#25

[Test] Twitter Podcasts

BP#26

What’s New on LinkedIn?

BP#27

New LinkedIn Post Insights

BP#28

Newsletters for Company Pages

BP#29

LinkedIn Partner Marketing Community

BP#30

LinkedIn Live Sponsoring

BP#31

LinkedIn to Launch a Podcasting Network

BP#33

What’s New on TikTok?

BP#34

TikTok 10 Minute Videos

BP#35

Polls are Coming to TikTok

BP#36

Desktop TikTok Scheduling

BP#37

TikTok ‘Saves’ Counter

BP#38

What’s New on Pinterest?

BP#39

Pinterest Commerce

BP#40

What’s New on YouTube?

bp#41

YouTube TV

BP#42

YouTube Live Guests and Notifications

BP#43

What’s New on Reddit?

bp#44

Reddit Community Discovery

bp#45

Trends and Themes.
• > Social media usage fuelling more purchase intent
• > TikTok engagement growth continues, but…
• > Creator monetisation is at a tipping point and will drive social media direction
• > LinkedIn leading with tools to directly grow a business
• > Twitter still champion social audio
• > Social commerce continues to evolve
• > Live streaming continues to be an area of focus
• > Engagement drives the social platforms - new tools are emerging to encourage
audience participation

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