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In this month's Social Media News round-up with Andy Lambert from ContentCal there a real focus on mobile video, audio, and short-form content. But what does it mean for public sector pros? Well here's the social media updates you need to know this month.

  • > TikTok is now the fourth most used social network in the world
  • > Facebook moves in on misinformation
  • > Reels now appearing in Facebook News Feed
  • > Facebook launches Audio Rooms
  • > Facebook also launches podcast in-stream plays
  • > New engagement insights for Reels and Live Broadcasts on Instagram
  • > LinkedIn launches boosting posts and event ads
  • > Twitter adds Audio Spaces to desktop and now allows you to download your Space
  • > Twitter Blue (subscription) launches
  • > New Twitter Newsletter subscribe option

WATCH THE SHOW

Usage League Table

TikTok is becoming a real social media contender if their growth rates are anything to go by. They are now the 4th most popular social network in the world. As marketers were really need to get our heads and our nimble video editing fingers around the app and get to grips with its cool functionality. TikTok is not just for the kids!

LET'S LOOK AT THE TRENDS

Facebook's 'Topics to watch' report is a new feature that might add value to some. 

WHAT'S NEW ON FACEBOOK

Facebook closes in on those that share misinformation with a clamp-down on Pages that repeatedly share fake news. As the screengrab below suggests they will be notifying users of false information on the Page, but does it go far enough? Should they be completely banned?

Facebook delay taking a cut on creator monetisation with an announcement by its owner Mark Zuckerberg. 

Facebook now featuring Reels in news feed as it tries to extend the reach of Reels in order to rival TikTok. 

Facebook launches new Group Admin tools

Facebook launches 'Audio Rooms' and gets serious about audio. 

Facebook launch Podcast in-stream playing which will be a game-changer for podcasters. 

Facebook E-commerce push in WhatsApp

Facebook E-commerce push with AR Ads

Facebook E-commerce push with Shops in Marketplace

Facebook E-commerce push with Visual Search

WHAT'S NEW ON INSTAGRAM

New Engagement Insights for Reels and Instagram Live Broadcasts

Launch 'Drops' Feature

Hide 'like' counts

Launches multi-brand partnerships

Launches creator Affiliate program

Launches 'Creator Shops'

Launches 'Stars Challenges'

Launches 'Stars Challenges'

Launches 'Group Fundraisers'

Launches Reels Ads

Rolls out 'suggested posts'

WHAT'S NEW ON LINKEDIN

Launch 'Boosting' and 'Event' Ads

WHAT'S NEW ON TWITTER

Twitter adds 'Audio Spaces' to the web app.

More developments for 'Audio Spaces'

Adds editing for 'Audio Spaces'

Twitter 'Blue' launches

Twitter to add a newsletter subscription option

Twitter 'Audio Spaces' can now be downloaded

Twitter open applications for Ticketed Spaces and Super Follows

Twitter allows Tweets to be shared to Stories

WHAT'S NEW ON PINTEREST

Pinterest launch 'Idea Pins'

Pinterest rolls out 'Shops' into more countries

Pinterest rolls out 'Shops' into more countries

Pinterest rolls out new storefront options + shopping spotlight

WHAT'S NEW ON YOUTUBE

'Shorts' is coming to the UK

WHAT'S NEW ON TIKTOK

Launches scheduling of Live events

Launches 'Behind the Business' series for SMB's

Launches 'Jumps'

WHAT'S NEW ON CLUBHOUSE

It is now used by 2m Users

WHAT'S NEW ON REDDIT

Reddit rolls out TikTok style interface

WHAT'S NEW ON SPOTIFY

Spotify launches their  Clubhouse rival 'Greenroom'

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