In this month's Social Media News Show, Andy Lambert from ContentCal tells us about the latest social and digital trends.
Our monthly Social Media News Show is broadcast live on the last Tuesday of each month on Joanne's LinkedIn profile, into our Facebook Group and on our YouTube Channel. Hosted in collaboration with Andy Lambert from ContentCal we explore the developments on the social media landscape to ensure you are kept up to date!
Main takeaways from this month's show
Most Downloaded App for July 2021
Time Spent on Social Media
The State of Video
According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. Here are some more stats from Wyzowl’s survey that show just how much video is still growing:
- > An impressive 96% of people have watched an explainer video to learn more about a product or service.
- > People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
TikTok Hits 3 Billion Installs
Best Time to Post on Instagram
- > Monday 11 am- 12 pm
- > Tuesday 11 am- 12 pm
- > Wednesday 11 am- 12 pm
- > Thursday 11 am
- > Friday 11 am- 12 pm
- > Worstday: Sunday
Best time to post on Facebook
- > Monday 9 am- 11 am
- > Tuesday 9 am- 11 am
- > Wednesday 9 am- 11 am
- > Thursday 11 am
- > Friday 9 am- 11 am
- > Worstday: Sunday
Best time to post on LinkedIn
- > Tuesday 9 am- 12 pm
- > Wednesday 9 am- 2 pm
- > Thursday 9 am- 12 pm
- > Friday 10 am- 11 am
- > Worstday: Sunday
Best Time to Post on Twitter
- > Tuesday 9 am- 12 pm
- > Wednesday 9 am- 3 pm
- > Thursday 9 am- 12 pm
- > Friday 9 am
- > Worstday: Saturday
More data available here - https://www.contentcal.io/blog/best-times-to-post-on-social-media-2021/
What’s new? | Facebook
Facebook launch ‘Bulletin’
Facebook Simplifies the Inviting of Page Followers
Facebook Launch of $1b Creator Fund
What's new? | Instagram
Considering Rolling Out Link Stickers to All
Adam Moseri Shares Details on Instagram’s ‘Algorithm’
Changes are coming...
Instagram wants to be seen as a video-first entertainment app, focussing on 4 core areas:
- > Messaging
- > Shopping
- > Creators
- > Video
Full-Screen Video Experience is Coming
Autocaptions Coming to Feed Posts
Story Drafts are Now Available to All
What's new? | Twitter
Restrict Who can Reply to Tweets
‘Fleets’ are no more
Autocaptions Coming to Voice Tweets
What's New? | YouTube
‘Shorts’ Rolls out Globally
What's New? | TikTok
Extends Max Video Length to 3 minutes
24.5 hours
The amount of time the average US user spends on TikTok per month
Launches the ‘For You’ house
What's New? | Clubhouse
Launches Direct Messaging Feature
Show Summary
Trends and Theme
- > The battle between TikTok and Instagram is heating up
- > Will Twitter ‘Blue’ show a new route forward for social, not driven by ads?
- > Facebook & Twitter news subscriptions will offer new opportunity for deeper engagement
- > More Marketplaces and Creator Funds pave the way for the future of Influencers/UGC
- > E-commerce will be a new dawn for Live-streaming, and will lead social growth
- > The audio-first war is just getting started
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