In this month's Social Media News Show, Andy Lambert from ContentCal tells us about the latest social and digital trends.

Our monthly Social Media News Show is broadcast live on the last Tuesday of each month on Joanne's LinkedIn profile, into our Facebook Group and on our YouTube Channel. Hosted in collaboration with Andy Lambert from ContentCal we explore the developments on the social media landscape to ensure you are kept up to date!


Main takeaways from this month's show

Most Downloaded App for July 2021

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Time Spent on Social Media

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The State of Video

According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. Here are some more stats from Wyzowl’s survey that show just how much video is still growing:

  • > An impressive 96% of people have watched an explainer video to learn more about a product or service.
  • > People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.

TikTok Hits 3 Billion Installs

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Best Time to Post on Instagram

  • > Monday 11 am- 12 pm
  • > Tuesday 11 am- 12 pm
  • > Wednesday 11 am- 12 pm
  • > Thursday 11 am
  • > Friday 11 am- 12 pm
  • > Worstday: Sunday

Best time to post on Facebook

  • > Monday 9 am- 11 am
  • > Tuesday 9 am- 11 am
  • > Wednesday 9 am- 11 am
  • > Thursday 11 am
  • > Friday 9 am- 11 am
  • > Worstday: Sunday

Best time to post on LinkedIn

  • > Tuesday 9 am- 12 pm
  • > Wednesday 9 am- 2 pm
  • > Thursday 9 am- 12 pm
  • > Friday 10 am- 11 am
  • > Worstday: Sunday

Best Time to Post on Twitter

  • > Tuesday 9 am- 12 pm
  • > Wednesday 9 am- 3 pm
  • > Thursday 9 am- 12 pm
  • > Friday 9 am
  • > Worstday: Saturday

More data available here - https://www.contentcal.io/blog/best-times-to-post-on-social-media-2021/


What’s new? | Facebook

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Facebook launch ‘Bulletin’

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Facebook Simplifies the Inviting of Page Followers

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Facebook Launch of $1b Creator Fund


What's new? | Instagram

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Considering Rolling Out Link Stickers to All

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Adam Moseri Shares Details on Instagram’s ‘Algorithm’

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Changes are coming...

Instagram wants to be seen as a video-first entertainment app, focussing on 4 core areas:

  • > Messaging
  • > Shopping
  • > Creators
  • > Video

Full-Screen Video Experience is Coming

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Autocaptions Coming to Feed Posts

Story Drafts are Now Available to All

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What's new? | Twitter

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Restrict Who can Reply to Tweets

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‘Fleets’ are no more

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Autocaptions Coming to Voice Tweets

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What's New? | YouTube

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‘Shorts’ Rolls out Globally

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What's New? | TikTok

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Extends Max Video Length to 3 minutes

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24.5 hours

The amount of time the average US user spends on TikTok per month

Launches the ‘For You’ house

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What's New? | Clubhouse

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Launches Direct Messaging Feature


Show Summary

Trends and Theme

  • > The battle between TikTok and Instagram is heating up
  • > Will Twitter ‘Blue’ show a new route forward for social, not driven by ads?
  • > Facebook & Twitter news subscriptions will offer new opportunity for deeper engagement
  • > More Marketplaces and Creator Funds pave the way for the future of Influencers/UGC
  • > E-commerce will be a new dawn for Live-streaming, and will lead social growth
  • > The audio-first war is just getting started

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