One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’
Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline.
Coming up in Episode 24 of the Public Sector Marketing Show we look at this topic in more detail:
- > Do we really have to show up as ourselves on social media at work?
- > What are the rules of engagement on social media for work? I answer a subscriber question in our consulting section.
- > I interview Lucie Cadova who works as a Press Officer for a Member of the European Parliament. We discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism.
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Do we really have to show up as ourselves on social media for work?
This is a big question for public sector pros and many of you listening to this episode will say a definitive ‘no’. But I want to dig a bit deeper. I’ve got a few criteria I want to share with you to help answer it for our audience.
- > What is your job?
- > What’s your subject matter expertise?
- > How is your knowledge disseminated to the public?
- > Are you engaging in traditional media or communications?
- > If you don’t speak, who will?
- > What’s the impact on the organisation if you do or don’t speak?
- > What channels and what content formats?
In this week’s show one of our subscribers wants to know how you can balance personal V professional at work.
One great example is Daniel Andrews, the Premier of Victoria in Australia who has a TikTok account. While he might not manage it himself, it shows you how you can be personable but show up in your work context. His videos are behind the scenes clips of his political work, but the content certainly speaks to a younger audience with cameo appearances from Melbourne footie players and constituents.
His TikTok account is commanding video views exceeding 1 million and has over 600,000 followers .
Follow him on TikTok - @daniel.andrews
Interview with Lucie Cadova, Press Officer, European Parliament
On today’s show I’m joined by Lucie Cadova, who works as a Press Officer for a Member of the European Parliament.
She used to work in communications in the Council of Europe and is a previous speaker at the Public Sector Digital Marketing Summit.
In today’s show we discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism. ☺
Connect with Lucie on LinkedIn. https://www.linkedin.com/in/cadoval
Top 10 Legal Considerations of Social Media in the Workplace, this is a great blog post by Irish Law Firm Ronan Daly Jermyn.
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