Do you want to be more responsible for social media within your organisation?
Do you feel left behind in the fast-paced world of social media?
Are you ambitious and intend to seek promotion?
WEEK 1 > CAMPAIGN PLANNING
Building out your campaign objectives, audience segments, social media tactics, budget and cross channel strategy will set you up for success.
WEEK 2 > CAMPAIGN LANDING PAGE
Design an SEO-friendly campaign landing page with our helpful guide and recommended software.
WEEK 3 > SOCIAL ADVERTISING
Setting up your social ads on Facebook and Twitter. Establishing campaign goals, budget, targeting, creative and copy.
WEEK 4 > ORGANIC SOCIAL
Developing an organic social media marketing plan to engage audiences with a creatives and copy across Facebook, Twitter, Instagram, LinkedIn or Snapchat. You decide on the channels and I'll provide the tactics.
WEEK 5 > SOCIAL VIDEO CREATION
How to develop engaging video content to support your campaign - from live to social, animation and infomercial.
WEEK 6 > MEASURING & REPORTING SUCCESS
Understand what metrics should be reported on, where to find them and use our campaign report template to present results.