WEEK 1 >
Building out your campaign objectives, audience segments, social media tactics, budget and cross channel strategy will set you up for success.
WEEK 2 >
CAMPAIGN LANDING PAGE
Being clear on your call to action and goals and conversions. Setting up event goals in Google Analytics.
WEEK 3 >
Setting up your social ads on Facebook and Twitter. Establishing campaign goals, budget, targeting, creative and copy.
WEEK 4 >
Developing an organic social media marketing plan to engage audiences with a creatives and copy across Facebook, Twitter, Instagram, LinkedIn or Snapchat. You decide on the channels and I'll provide the tactics.
WEEK 5 >
SOCIAL VIDEO CREATION
Design an SEO-friendly campaign landing page with our helpful guide and recommended software.
WEEK 6 >
MEASURING & REPORTING SUCCESS
Understand what metrics should be reported on, where to find them and use our campaign report template to present results.