CERTIFICATE IN

SOCIAL MEDIA CAMPAIGNS FOR PUBLIC SECTOR

CPD Accredited Course Icon

6-WEEK ONLINE ACCREDITED COURSE

Become a skilled social media strategist

Elevate your social media skills

Do you want to improve your social media skills?

Do you want to be more responsible for social media within your organisation?

Do you feel left behind in the fast-paced world of social media?

Are you ambitious and intend to seek promotion?

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What will I learn?

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You will become skilled in developing, launching and measuring social media campaigns. From identifying target audiences to creating engaging content and launching advertising campaigns.

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You will understand how to leverage social media channels to pursue public interest messaging, manage your organisation’s online reputation while helping to shape public opinion.

Course modules

Certificate in Social Media Campaigns Module 1

WEEK 1 >
CAMPAIGN PLANNING

Building out your campaign objectives, audience segments, social media tactics, budget and cross channel strategy will set you up for success.

Certificate in Social Media Campaigns Module 2

WEEK 2 >
CAMPAIGN LANDING PAGE

Being clear on your call to action and goals and conversions. Setting up event goals in Google Analytics.

Certificate in Social Media Campaigns Module 3

WEEK 3 >
SOCIAL ADVERTISING

Setting up your social ads on Facebook and Twitter. Establishing campaign goals, budget, targeting, creative and copy.

Certificate in Social Media Campaigns Module 4

WEEK 4 >
ORGANIC SOCIAL

Developing an organic social media marketing plan to engage audiences with a creatives and copy across Facebook, Twitter, Instagram, LinkedIn or Snapchat. You decide on the channels and I'll provide the tactics.

Certificate in Social Media Campaigns Module 5

WEEK 5 >
SOCIAL VIDEO CREATION

Design an SEO-friendly campaign landing page with our helpful guide and recommended software.

Certificate in Social Media Campaigns Module 6

WEEK 6 >
MEASURING & REPORTING SUCCESS

Understand what metrics should be reported on, where to find them and use our campaign report template to present results.

INVESTMENT: €750

+23% VAT

Course Start Date January 14th 2019. Pay Now to Secure Your Place

Social media is how the public engage with Government bodies and they expect responsiveness, transparency and real-time updates.

Step up your social media communications with this short but practical course to deliver real results for your department or organisation.

Payable via BACS / Invoice:

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