CERTIFICATE IN

SOCIAL MEDIA CAMPAIGNS FOR PUBLIC SECTOR

CPD Accredited Course Icon

6-WEEK ONLINE ACCREDITED COURSE

Become a skilled social media strategist

Elevate your social media skills

Do you want to improve your social media skills?

Do you want to be more responsible for social media within your organisation?

Do you feel left behind in the fast-paced world of social media?

Are you ambitious and intend to seek promotion?

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What will I learn?

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You will become skilled in developing, launching and measuring social media campaigns. From identifying target audiences to creating engaging content and launching advertising campaigns.

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You will understand how to leverage social media channels to pursue public interest messaging, manage your organisation’s online reputation while helping to shape public opinion.

Course modules

Certificate in Social Media Campaigns Module 1

WEEK 1 >
FACEBOOK AD CAMPAIGNS

Prepare, launch and manage a Facebook Ad campaign in Facebook Ads Manager. Learn how to create engaging episodic content for greater results.

Certificate in Social Media Campaigns Module 2

WEEK 2 >
TWITTER AD CAMPAIGNS

Develop a Twitter ad campaign by combining engaging copy, video and ad targeting.

Certificate in Social Media Campaigns Module 3

WEEK 3 >
SOCIAL VIDEO CREATION

Create social videos with easy-to-use tools and follow best practice when publishing on each social network.

Certificate in Social Media Campaigns Module 4

WEEK 4 >
VISUAL STORYTELLING ON INSTAGRAM

Leverage IGTV, Stories, vertical video and hashtags with an Instagram blueprint.

Certificate in Social Media Campaigns Module 5

WEEK 5 >
CAMPAIGN LANDING PAGE

Design an SEO-friendly campaign landing page with our helpful guide and recommended software.

Certificate in Social Media Campaigns Module 6

WEEK 6 >
MEASURING & REPORTING SUCCESS

Understand what metrics should be reported on, where to find them and use our campaign report template to present results.

INVESTMENT: €590

(23% VAT included)

Course coming soon! Register your interest.

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Social media is how the public engage with Government bodies and they expect responsiveness, transparency and real-time updates.

Step up your social media communications with this short but practical course to deliver real results for your department or organisation.

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