CERTIFICATE IN

INTRODUCTION TO SOCIAL MEDIA FOR PUBLIC SECTOR

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8-WEEK ONLINE ACCREDITED COURSE

Learn best in class from the best in the class!

Elevate your social media skills

Do you want to improve your social media skills?

Do you want to be more responsible for social media within your organisation?

Do you feel left behind in the fast-paced world of social media?

Are you ambitious and intend to seek promotion?

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What will I learn?

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You will become a skilled social media manager. Each week we cover a new social network, but dedicate two weeks to Facebook to include Facebook ad campaigns.

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You will understand how to leverage social media channels to pursue public interest messaging, manage your organisation’s online reputation while helping to shape public opinion.

Course modules

Module 1: Facebook

WEEK 1 >
FACEBOOK

Master Facebook’s core features, including Facebook Live, to generate organic engagement.

Module 2: Facebook Campaigns

WEEK 2 >
FACEBOOK CAMPAIGNS

Understand how to design and launch a Facebook ad campaign.

Module 3: Twitter

WEEK 3 >
TWITTER

Become skilled in Twitter marketing with an easy-to-follow plan.

Module 4: Instagram

WEEK 4 >
INSTAGRAM

Leverage vertical video, hashtags, Stories and visual storytelling on the fastest growing social network.

Module 5: Snapchat

WEEK 5 >
SNAPCHAT

Develop a Snapchat strategy to engage with younger audiences.

Module 6: LinkedIn

WEEK 6 >
LINKEDIN

Perfect your profile, build an influential community and get engagement on your content on LinkedIn.

Module 7: Pinterest

WEEK 7 >
PINTEREST

Capture the attention of inspiration seekers while driving traffic to your website with Pinterest.

Module 8: YouTube

WEEK 8 >
YOUTUBE

Improve SEO by publishing evergreen videos which amplify brand awareness and provide value to your audiences.

Bonus Module

BONUS MODULE >
COMMUNITY MANAGEMENT

Understand how to manage your community with a best practice masterplan.

INVESTMENT: €750

(23% VAT included)

Course coming soon! Register your interest.

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Social media is how the public engage with Government bodies and they expect responsiveness, transparency and real-time updates.

Step up your social media communications with this short but practical course to deliver real results for your department or organisation.

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