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How to measure social media success in Government or public sector communications?
The first study of Ireland’s public sector on social media has been carried out. The report captures and analysed the social media activity of 330 organisations across Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube over a 28-day period.
Global public sector communications expert, Joanne Sweeney has compiled her extensive report, which is available to you here.
Vanity metrics, such as numbers of followers and likes, are illustrated but the report takes an in-depth look at engagement metrics which tell a richer story, essentially how easy it for our governing bodies to communicate with the public, and vice versa.
It’s not really about winners or losers
Make no mistake, the report has been published as an aid to creating seamless integrated public sector communications and is in no way a winners and losers list. Although some organisations have been shown to have high-ranking ratings across the board, Joanne is keen to point out this is merely a way to benchmark progress and help organisations develop a results-driven social media strategy,
I will create an in-depth report detailing your organisation's social media footprint.
I will thoroughly analyse your social media channels, as well as pin pointing key areas that need to be added to your digital presence.
I highlight any areas of inefficiency and provide solutions.
I also provide a full list of recommendations all within one month and for €2,500 +VAT.