REPORT NOW AVAILABLE!
The State of
Social Media
in the American Public Sector
LOCAL, STATE & FEDERAL GOVERNMENT
The State of Social Media in the Public Sector USA report is an analysis of the social media activity of 700+ Local, State and Federal government and public sector agencies.
The first study of the United States of America's public sector performance on social media
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The report captures an analysis of the social media activity of 500 government agency accounts across Facebook, Twitter, Instagram and YouTube over a 90-day period.
Public sector marketing author, and founder of Public Sector Marketing Institute, Joanne Sweeney, prepared the report in conjunction with Jaime Rojas of Rojas Communications Group to get concrete evidence of the state of social media play in government communications.
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View the Report Launch Slide Deck
This study takes a forensic look at 700+ government agencies that have an active social media footprint.
It attempts to answer a series of important questions:
- What does successful social media look like for public sector agencies?
- How do you evaluate this success?
- What agencies are performing well and what can we learn from them?
- What factors determine success?
- Why are some agencies successful and others not?
- What do we uncover about citizen engagement and behavior?
- What social networks are best suited to public interest messaging?
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How does your organization stack up? Get a full audit of your social media activity
Do you want to get a deep-dive analysis of your organization's social networks?
With login and administrative rights, Joanne can undertake a more comprehensive audit of your social media accounts which will inform your 2021 strategy.
This can be complemented with a full website audit.
Get in touch. Simply email info@publicsectormarketingpros.com
Master social media in 2021 and build public trust
In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. We have designed a unique social media program specifically for government and public sector professionals.
Enroll in our Professional Diploma in Social Media for Government & Public Sector - a career changing online course! Use the discount code SOSMUSA for a 15% discount.
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