LAUNCHING WEDNESDAY 24 MARCH 2020

The State of

Social Media

in the American Public Sector

LOCAL, STATE & FEDERAL GOVERNMENT

The State of Social Media in the Public Sector in the USA report is an analysis of the social media activity of 500 Local, State and Federal government and public sector agency accounts.

State of Social Media USA Report Cover

The first study of the United States of America's public sector performance on social media

ATTEND THE VIRTUAL LAUNCH AND GET YOUR FREE COPY

The report captures an analysis of the social media activity of 500 government agency accounts across Facebook, Twitter, Instagram and YouTube over a 90-day period.

It will be launched on Wednesday 24th March 2021.

Public sector marketing author, and founder of Public Sector Marketing Institute, Joanne Sweeney, prepared the report in conjunction with Jaime Rojas of Rojas Communications Group to get concrete evidence of the state of social media play in government communications.

Join the conversation online

#socialgovUSA

This study takes a forensic look at the 500 government agency accounts that have an active social media footprint.

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It attempts to answer a series of important questions:

  1. What does successful social media look like for public sector agencies?
  2. How do you evaluate this success?
  3. What agencies are performing well and what can we learn from them?
  4. What factors determine success?
  5. Why are some agencies successful and others not?
  6. What do we uncover about citizen engagement and behavior?
  7. What social networks are best suited to public interest messaging?

LAUNCHING WEDNESDAY 24 MARCH 2021 | 10:00am - 12:00PM [PST]

Register for the virtual report launch and get your FREE copy

State of Social Media USA Report Cover

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How does your organization stack up? Get a full audit of your social media activity

Do you want to get a deep-dive analysis of your organization's social networks?

With login and administrative rights, Joanne can undertake a more comprehensive audit of your social media accounts which will inform your 2021 strategy.

This can be complemented with a full website audit.

Get in touch. Simply email [email protected]

Master social media in 2021 and build public trust

In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. We have designed a unique social media program specifically for government and public sector professionals.

Enroll in our Professional Diploma in Social Media for Government & Public Sector - a career changing online course! Use the discount code SOSMUSA for a 15% discount. 

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