IRELAND 2020 EDITION | THE COVID-19 STUDY

The State of

Social Media

in the Public Sector

An analysis of the social media footprint of Ireland’s government and public sector bodies.

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This report takes a forensic look at how Ireland's national government departments along with public sector agencies are leveraging social media for citizen engagement.

The first study was carried out in 2018, but this edition will illustrate the impact COVID-19 has had on social media output, engagement rates and innovation. The report captures and analyses the social media activity of 519 organisations across Facebook, Twitter, Instagram, YouTube and TikTok.

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The report is compiled by Joanne Sweeney, global public sector digital communications expert.

The report details the most successful social media accounts across Ireland’s public sector and provides insights into COVID-19 as a catalyst for greater public engagement.

Updated analysis of Ireland’s public sector social media footprint

‘The Ireland Sample’ provides other nations a benchmark for social media success

Tables of metrics that matter show the importance of public engagement

New benchmark of engagement rates for main public sector social networks

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Vanity metrics, such as numbers of followers and likes, are illustrated but the report takes an in-depth look at engagement metrics which tell a richer story, essentially how easy it for our governing bodies to communicate with the public, and vice versa.

It’s not really about winners or losers

Make no mistake, the report has been published as an aid to creating seamless integrated public sector communications and is in no way a winners and losers list. Although some organisations have been shown to have high-ranking ratings across the board, Joanne is keen to point out this is merely a way to benchmark progress and help organisations develop a results-driven social media strategy,

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The public sector and government organisations analysed

Agriculture, Food & Marine

  1. Barking Buzz (GRI)
  2. Bord Bia - Irish Food Board
  3. Bord Iascaigh Mhara
  4. Coillte
  5. Commissioners of Irish Lights
  6. EPA Ireland
  7. Food Safety Authority Ireland
  8. Great Lighthouses of Ireland
  9. Greyhound Racing Ireland
  10. Horse Racing Ireland
  11. Inland Fisheries Ireland
  12. Irish Food Board
  13. Irish Lights
  14. IrishAnglingUpdate
  15. Loughs Agency
  16. Marine Institute
  17. National Dairy Council
  18. safefood
  19. Teagasc
  20. The Veterinary Council of Ireland
  21. Water Safety Ireland
  22. Waterways Ireland

Diplomacy

  1. Ambasada României în Irlanda
  2. Ambasciata d’Italia in Irlanda
  3. Ambassade de France en Irlande
  4. Australian Embassy, Ireland
  5. Austrian Embassy Dublin / Österreichische Botschaft Dublin
  6. Belgium in Ireland
  7. Botschaft Dublin
  8. British Embassy Dublin
  9. Canada in Ireland
  10. Chile in Ireland
  11. Chinese Embassy in Ireland
  12. Cyprus in Ireland
  13. EC Rep In Ireland
  14. Embajada de Chile en Irlanda / Embassy of Chile in Ireland
  15. Embajada De Cuba Irlanda
  16. Embajada de la República Argentina en Irlanda
  17. EmbajadEspañaIrlanda
  18. Embassy of Belgium in Ireland
  19. Embassy of Brazil in Dublin
  20. Embassy of Denmark, Ireland
  21. Embassy of Finland in Ireland
  22. Embassy of Japan in Ireland
  23. Embassy of Lithuania in Ireland
  24. Embassy of Malaysia Dublin, Ireland
  25. Embassy of Mexico in Ireland
  26. Embassy of Pakistan, Dublin
  27. Embassy of Russia in Ireland/Посольство России в Ирландии
  28. Embassy of the Netherlands in Ireland
  29. Embassy of Ukraine in Ireland
  30. Estonian Embassy in Dublin
  31. European Commission Representation in Ireland
  32. European Parliament in Ireland
  33. German Embassy Dublin
  34. India in Ireland (Embassy of India, Dublin)
  35. IRAN in Ireland
  36. IrishEmbassy HolySee
  37. Irlanda en Argentina
  38. Israel in Ireland
  39. Italy in Ireland
  40. Korean Embassy in Ireland
  41. Latvijas vēstniecība Īrijā / Embassy of Latvia in Ireland
  42. Lesotho Embassy - Dublin
  43. Lietuvos Respublikos ambasada Airijoje / Embassy of Lithuania in Ireland
  44. Magyarország Dublini Nagykövetsége/Embassy of Hungary in Dublin
  45. MaltaEmbassyDublin
  46. Norwegian Embassy in Dublin
  47. Polish Embassy in Ireland
  48. Portugal in Ireland
  49. Slovenské veľvyslanectvo v Írsku / Slovak Embassy in Ireland
  50. South African Embassy in Ireland
  51. TurkishEmbassyDublin
  52. S. Embassy Dublin
  53. Посолство на България в Ирландия/ Bulgarian Embassy in Ireland

Education

  1. An Chomhairle um Oideachas Gaeltachta agus Gaelscolaíochta
  2. Athlone Institute of Technology
  3. Cavan and Monaghan Education and Training Board - CMETB
  4. City of Dublin ETB
  5. COGG Oideachas
  6. CoMeathVEC
  7. Cork Education and Training Board
  8. Cork Institute of Technology - CIT
  9. CorkETB
  10. DIAS Dublin
  11. DkIT
  12. Donegal ETB
  13. Dublin & Dún Laoghaire ETB
  14. Dublin City University
  15. Dublin Institute for Advanced Studies - DIAS
  16. Dublin Institute of Technology
  17. Dun Laoghaire Institute Of Art Design & Technology
  18. Dundalk Institute of Technology
  19. East&South Mayo ETB
  20. ETBI
  21. Gaisce - The President's Award
  22. Galway and Roscommon ETB
  23. GMIT
  24. GoMaynooth
  25. Higher Education Authority Ireland
  26. IADT
  27. Institute of Technology Carlow
  28. Institute of Technology Tralee
  29. Institute of Technology, Tallaght
  30. IT Sligo
  31. IT Tralee
  32. ITB Dublin
  33. itsligo
  34. Institute of Technology Carlow
  35. Kerry Education & Training Board
  36. Kildare and Wicklow Education and Training Board - KWETB
  37. Kilkenny and Carlow Education and Training Board
  38. Laois and Offaly Education and Training Board
  39. Lero
  40. Letterkenny Institute of Technology
  41. Limerick & Clare Education & Training Board
  42. Limerick Institute of Technology - LIT
  43. Louth Meath Education & Training Board - LMETB
  44. LYIT
  45. Mary Immaculate College
  46. Maynooth University
  47. Mayo, Sligo and Leitrim Education and Training Board
  48. National College of Art & Design, Dublin
  49. National University of Ireland
  50. NCAD
  51. NCCA
  52. NCSE
  53. Nicola Dunnion
  54. NUI Galway
  55. QQI
  56. SOLAS
  57. St Angela's College
  58. Teaching Council
  59. Technological University Dublin
  60. The Teaching Council
  61. Tipperary Education and Training Board
  62. Trinity College Dublin
  63. TU Dublin
  64. TU Dublin Blanchardstown
  65. UCC Ireland
  66. UCD - University College Dublin
  67. University College Cork
  68. University of Limerick

Enterprise & Innovation

  1. Cavan Local Enterprise Office
  2. CCPC
  3. Central Bank of Ireland
  4. Central Statistics Office Ireland
  5. Commission For Regulation of Utilities
  6. CRO Ireland
  7. CRU
  8. CSO Ireland
  9. Digital Single Market
  10. Donegal Local Enterprise Office
  11. Economic & Social Research Institute
  12. Enterprise Ireland
  13. ESRI Dublin
  14. FSI
  15. IDA Ireland
  16. Intellectual Property Office of Ireland
  17. InterTradeIreland
  18. Irish Fiscal Advisory Council
  19. Local Enterprise Office - Cavan
  20. Local Enterprise Office - Cork City
  21. Local Enterprise Office - Dublin City
  22. Local Enterprise Office - Roscommon
  23. Local Enterprise Office - South Dublin
  24. Local Enterprise Office - Tipperary
  25. Local Enterprise Office - Waterford
  26. Local Enterprise Office Carlow
  27. Local Enterprise Office Clare
  28. Local Enterprise Office Cork North and West
  29. Local Enterprise Office Donegal
  30. Local Enterprise Office Dún Laoghaire-Rathdown
  31. Local Enterprise Office Fingal
  32. Local Enterprise Office Galway
  33. Local Enterprise Office Kerry
  34. Local Enterprise Office Kildare
  35. Local Enterprise Office Kilkenny
  36. Local Enterprise Office Leitrim
  37. Local Enterprise Office Limerick
  38. Local Enterprise Office Longford
  39. Local Enterprise Office Louth
  40. Local Enterprise Office Mayo
  41. Local Enterprise Office Meath
  42. Local Enterprise Office Monaghan
  43. Local Enterprise Office Offaly
  44. Local Enterprise Office Roscommon
  45. Local Enterprise Office Sligo
  46. Local Enterprise Office South Cork
  47. Local Enterprise Office South Dublin
  48. Local Enterprise Office Tipperary
  49. Local Enterprise Office Westmeath
  50. Local Enterprise Office Wexford
  51. Local Enterprise Office Wicklow
  52. Local Enterprise Offices
  53. National Asset Management Agency
  54. National Treasury Management Agency
  55. NSAI - National Standards Authority of Ireland
  56. Pensions Board
  57. Pobal ar a'n Iúl
  58. Public Appointments Service
  59. Revenue
  60. Science Foundation Ireland
  61. SEUPB
  62. SFI
  63. Skillnet Ireland
  64. Special EU Programmes Body
  65. The Digital Hub
  66. Tipp Leo
  67. Údarás na Gaeltachta
  68. Valuation Office Ireland
  69. Waterford Local Enterprise Office
  70. WDCInsights
  71. Western Development Commission

Family, Citizens Rights & Housing

  1. Abhaile Mortgage Arrears
  2. All Human, All Equal
  3. CCPC
  4. Child and Family Agency - Tusla
  5. Citizens Information
  6. Competition and Consumer Protection Commission
  7. Housing Agency
  8. Housing Finance Agency
  9. MABS - The Money Advice and Budgeting Service
  10. National Family Support Network
  11. OCOIreland
  12. Ombudsman for Children's Office
  13. Ombudsman's Office
  14. PIAB
  15. Private Residential Tenancies Board
  16. Property Registration Authority
  17. Property Services Regulatory Authority Ireland PSRA
  18. Residential Tenancies Board
  19. The Housing Agency Ireland
  20. Tusla Child and Family Agency

Health

  1. Beaumont Hospital
  2. Cappagh National Orthopaedic Hospital
  3. Central Remedial Clinic
  4. Children's Health Foundation Temple Street
  5. Coombe Women & Infants University Hospital
  6. CORU Ireland
  7. CRC Central Remedial Clinic
  8. Dental Council
  9. Dublin Dental University Hospital
  10. Dublin Midlands Hospital Group
  11. eHealth Ireland
  12. Give Blood
  13. Health and Safety Authority
  14. Health Insurance Authority
  15. Health Research Board
  16. Healthy Ireland
  17. HIA
  18. HIQA
  19. HPRA Ireland
  20. HSA
  21. HSE Health Protection Surveillance Centre (HPSC)
  22. HSE HR
  23. HSE Ireland
  24. HSE mychild.ie
  25. HSE Primary Care
  26. HSEIreland
  27. IPHA - Irish Pharmaceutical Healthcare Association
  28. Irish Blood Transfusion Service
  29. Irish Dental Council
  30. Irish Medical Council
  31. Leopardstown Park Hospital
  32. Mater Misericordiae University Hospital Surgery
  33. Medical Council
  34. Mental Health Commission Ireland
  35. Mercy University Hospital
  36. Mid West Community Healthcare
  37. National Ambulance Service
  38. National Cancer Registry Ireland
  39. National Disability Authority
  40. National Immunisation Office
  41. National Orthopaedic Hospital Cappagh
  42. National Poisons Centre
  43. newchildrenshospital
  44. Our Lady's Hospice & Care Services
  45. People of HSE
  46. Pre-Hospital Emergency Care Council (PHECC)
  47. RCSI
  48. Rotunda Hospital
  49. Royal College of Surgeaons Ireland
  50. Royal Hospital Donnybrook
  51. RPIIre
  52. South Infirmary Victoria University Hospital
  53. St James's Hospital
  54. St John of God Hosp
  55. Michaels House
  56. Patrick's Centre
  57. Michael's House-#staysafe
  58. SVUH
  59. Temple Street Foundation
  60. The Coombe Hospital
  61. The Dental Council
  62. The HPRA
  63. The National Maternity Hospital
  64. The Rotunda Hospital
  65. UL Hospitals

Local Government

  1. Carlow County Council
  2. Cavan County Council
  3. Clare County Council
  4. Clare County Council
  5. Community Health Sync Project
  6. Cork City Council
  7. Cork County Council
  8. DLDC
  9. Donegal County Council
  10. Dublin City Council
  11. Dublin Fire Bridgade
  12. Dún Eerie Rathdown County Council
  13. Dún Laoghaire-Rathdown County Council
  14. Eastern and Midland Regional Assembly
  15. FingalCountyCouncil
  16. Galway City Council
  17. Galway County Council
  18. Kerry County Council
  19. Kildare Community Stories
  20. Kildare County Council
  21. Kilkenny County Council
  22. Laois County Council
  23. Leitrim County Council
  24. Limerick Council
  25. Limerick Ireland
  26. Local Government Management Agency (LGMA)
  27. Longford County Council
  28. Louth County Council
  29. Mayo County Council
  30. MayoDotIE
  31. Meath County Council
  32. MeathCoCo
  33. Monaghan County Council
  34. Offaly County Council
  35. Roscommon County Council
  36. Sligo County Council
  37. South Dublin County Council
  38. Southern Regional Assembly
  39. Tipperary County Council
  40. Waterford Council
  41. Westmeath County Council
  42. Wexford County Council

Media & Communications 

  1. An Coimisinéir Teanga
  2. Broadcasting Authority of Ireland (BAI)
  3. Coimisineir Teanga
  4. ComReg
  5. Data Protection Commission Ireland
  6. Foras na Gaeilge
  7. RTÉ
  8. RTÉ News
  9. TG4

National Government 

  1. Áras an Uachtaráin
  2. Children, Equality, Disability, Integration, Youth
  3. DCEDIY
  4. Department of Agriculture, Food and the Marine
  5. Department of Business, Enterprise and Innovation
  6. Department of Children, Equality, Disability, Integration and Youth
  7. Department of Communications, Climate Action and Environment
  8. Department of Defence
  9. Department of Education and Skills
  10. Department of Employment Affairs & Social Protection
  11. Department of Environment, Climate and Communications
  12. Department of Finance
  13. Department of Foreign Affairs and Trade
  14. Department of Further and Higher Education
  15. Department of Health
  16. Department of Housing, Local Government and Heritage
  17. Department of Justice & Equality
  18. Department of Public Expenditure and Reform
  19. Department of Rural and Community Development
  20. Department of Social Protection
  21. Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media
  22. Department of Transport
  23. Department PER IRL
  24. Houses of the Oireachtas
  25. Irish Foreign Ministry
  26. merrionstreet.ie
  27. President of Ireland
  28. Tourism, Culture, Arts, Gaeltacht, Sport and Media

Policing, Justice, Legal & Defence

  1. An Garda Síochána
  2. Back On Track - tackling problem debt together
  3. Courts Service of Ireland
  4. Crime Victims Helpline
  5. Criminal Assets Bureau
  6. Defence Forces
  7. Garda Info
  8. Garda Inspectorate
  9. Garda Ombudsman
  10. GardaPressOffice
  11. Irish Human Rights Commission
  12. Irish Defence Forces
  13. Irish Prison Service
  14. Legal Aid Board
  15. ODCE
  16. Personal Injuries Claims
  17. Policing Authority
  18. Probation Service
  19. The Courts Service of Ireland
  20. Workplace Relations Commission

Tourism, Arts & Heritage

  1. Ardfert Cathedral
  2. Arts Council Ireland
  3. Athenry Castle
  4. Aughnanure Castle Heritage Site
  5. BAI
  6. Ballyhack Castle
  7. Battle of the Boyne Visitor Centre
  8. Boyle Abbey
  9. Brú na Bóinne - Newgrange and Knowth
  10. Cahir Castle
  11. Carrowmore Megalithic Cemetery
  12. Casino Marino
  13. Castletown House & Parklands
  14. Céide Fields
  15. Chester Beatty Library
  16. Clonmacnoise
  17. ComReg
  18. Corlea Trackway Visitor Centre
  19. Crawford Art Gallery
  20. Data Protection Commission Ireland
  21. Derrynane House
  22. Desmond Castle Newcastlewest
  23. Discover Ireland
  24. Donegal Castle
  25. Doneraile Estate
  26. Dublin Castle
  27. Dublin City Public Libraries
  28. Dún Aonghasa
  29. Emo Court and Parklands
  30. Ennis Friary
  31. Fáilte Ireland
  32. Farmleigh Gallery
  33. Ferns Castle
  34. Film Ireland
  35. Foras na Gaeilge
  36. Fota Arboretum and Gardens
  37. Garinish Island
  38. Glenveagh National Park
  39. Heritage Ireland
  40. Hill of Tara - OPW
  41. info
  42. IMMA - Irish Museum of Modern Art
  43. Ionad an Bhlascaoid - The Blasket Centre
  44. Irish National War Memorial Gardens
  45. Jerpoint Abbey
  46. JFK Memorial Park & Arboretum
  47. Kilkenny Castle
  48. Kilmainham Gaol Museum
  49. Listowel Castle
  50. Loughcrew
  51. National Archives of Ireland
  52. National Botanic Gardens of Ireland
  53. National Concert Hall
  54. National Gallery of Ireland
  55. National Library of Ireland
  56. National Monuments Service
  57. National Museum of Ireland
  58. Newmills Corn and Flax Mills
  59. Office of Public Works
  60. Old Mellifont Abbey
  61. OPW - Office of Public Works
  62. Ormond Castle
  63. Pearse Museum and St Enda's Park
  64. Phoenix Park
  65. Portumna Castle
  66. Rathfarnham Castle
  67. Reginald's Tower
  68. RIAMDublin
  69. Rock of Cashel
  70. Royal Hospital Kilmainham
  71. Royal Irish Academy of Music
  72. RTÉ
  73. Scattery Island Visitor Centre
  74. Screen Ireland
  75. Sligo Abbey
  76. Audoen's Church and Visitor Centre
  77. Mary's Church, Gowran
  78. TBCT
  79. Temple Bar Cultural Trust
  80. TG4TV
  81. The Glebe House and Gallery
  82. The Heritage Council
  83. The Main Guard
  84. The Phoenix Park
  85. The Royal Irish Academy
  86. Tintern Abbey
  87. Tourism Ireland
  88. Trim Castle

Transport, Energy & Environment

  1. An Bord Pleanála
  2. Bus Éireann
  3. BusConnects
  4. Commission for Aviation Regulation
  5. ComReg
  6. Donegal Airport
  7. Dublin Airport
  8. Dublin Bus
  9. EPA Ireland
  10. Ervia
  11. Gas Networks Ireland
  12. Iarnród Éireann Irish Rail
  13. Ireland West Airport
  14. Irelandwest Knock
  15. Irish Water Uisce Éireann
  16. iticIreland
  17. Leap Card
  18. Ordnance Survey Ireland
  19. OSireland
  20. Road Safety Authority Ireland
  21. SEAI
  22. Shannon Airport
  23. Sustainable Energy Authority of Ireland
  24. TFI - Transport for Ireland
  25. Transport For Ireland
  26. Transport Infrastructure Ireland
Join the conversation on social media

#socialgovIRL

How does your organisation stack up? Get a full audit of your social media activity

action-plan
The Deep Dive Analysis involves:

Providing a full measurement and content audit to ascertain how your campaigns and daily activity perform.

A 6-month look-back and undertaking a comparative analysis with a similar organisation in another jurisdiction. 

A complete list of recommendations which you can bring into your social media strategy.

A suggested monthly social media calendar will be developed for you.

3-hour social media virtual strategy session where analysis findings will be presented and a social media roadmap developed.

Why you need the deep dive analysis:

It provides a comprehensive and in-depth dive into your social media profiles, that will highlight areas of success and areas that need work.

It provides a benchmark, so progress can be tracked year on year.

You can the insights to develop a new or updated social media strategy.

Ready to unlock your Deep Dive Analysis?

Email Joanne at [email protected] to set up an exploratory call or to find out more.

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