This report takes a forensic look at how Ireland's national government departments along with public sector agencies are leveraging social media for citizen engagement.
The first study was carried out in 2018, but this edition will illustrate the impact COVID-19 has had on social media output, engagement rates and innovation. The report captures and analyses the social media activity of 519 organisations across Facebook, Twitter, Instagram, YouTube and TikTok.
The report is compiled by Joanne Sweeney, global public sector digital communications expert.
Vanity metrics, such as numbers of followers and likes, are illustrated but the report takes an in-depth look at engagement metrics which tell a richer story, essentially how easy it for our governing bodies to communicate with the public, and vice versa.
It’s not really about winners or losers
Make no mistake, the report has been published as an aid to creating seamless integrated public sector communications and is in no way a winners and losers list. Although some organisations have been shown to have high-ranking ratings across the board, Joanne is keen to point out this is merely a way to benchmark progress and help organisations develop a results-driven social media strategy,
The live event replay will be included in your order. See options below.
Event Replay + Hard Copy Report + Digital Report
DIGITAL EDITION: €35
Event Replay + Digital Report
It provides a comprehensive and in-depth dive into your social media profiles, that will highlight areas of success and areas that need work.
It provides a benchmark, so progress can be tracked year on year.
You can the insights to develop a new or updated social media strategy.
Email Joanne at firstname.lastname@example.org to set up an exploratory call or to find out more.