Are you constantly trawling the Internet trying to find social media and digital marketing topics relevant to Government Agencies? My clients, public sector marketers, have frequently bemoaned the fact that they cannot find specific digital topics that apply to their work.
My weekly blog posts will focus on one specific area of social and digital marketing relevant to the public sector.
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In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.
In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road.
In this episode #94, I talk GDPR, but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways to use GDPR as a business opportunity and discuss ten important to-dos ahead of the GDPR deadline.
In this episode #93, I talk GDPR, privacy and prosecutions. I interview Brussels-based Irish journalist Jennifer Baker about GDPR and what the Brussels bubble is saying, I share three privacy enhancing tools you might want to check out, and in this week's column I discuss 'The Big Privacy Debate'.
In this episode #89, I discuss the future of the radio sector and the role digital plays in its evolution. This show was recorded at the recent Radio Days Ireland conference in Dublin where I also made a presentation on digital insights for radio.
In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.
In this episode, I chat to Ruaidhri Prendergast about the importance of creating funnels that take your customers on an online journey. I also I take you through the process of how to convert your content into customers with your sales funnel.