Are you constantly trawling the Internet trying to find social media and digital marketing topics relevant to Government Agencies? My clients, public sector marketers, have frequently bemoaned the fact that they cannot find specific digital topics that apply to their work.

My weekly blog posts will focus on one specific area of social and digital marketing relevant to the public sector.


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[PODCAST] How to Maximise Social Media for Higher Education

In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs.

May 11, 2018

[PODCAST] How to be an Influential Journalist Online

In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.

May 4, 2018

[PODCAST] How to Unlock LinkedIn for B2B Results

In this episode #97, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results.

April 27, 2018

[PODCAST] How to Build a Subscription-Based Business

In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road.

April 20, 2018

[PODCAST] How to Overcome Social Media Ad Fatigue

In this episode #95, I talk social advertising and ad fatigue. I interview Joe Sweeney, Content Marketing Manager at MakeMeReach and share three successful Facebook ad hacks.

April 13, 2018

[PODCAST] GDPR from an Email Marketing Company’s Perspective

In this episode #94, I talk GDPR, but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways to use GDPR as a business opportunity and discuss ten important to-dos ahead of the GDPR deadline.

April 6, 2018

[PODCAST] GDPR, Privacy and Prosecutions | A Journalist’s Perspective

In this episode #93, I talk GDPR, privacy and prosecutions. I interview Brussels-based Irish journalist Jennifer Baker about GDPR and what the Brussels bubble is saying, I share three privacy enhancing tools you might want to check out, and in this week's column I discuss 'The Big Privacy Debate'.

March 30, 2018

[PODCAST] How to Build an Online Community

In this episode, I discuss the power of online communities and share my 10 steps on how to build you

March 23, 2018

[PODCAST] How to Master Outreach Marketing

In this episode #91, I discuss the power of outreach marketing with Courtney Blair - founder of Zippy Content. I also share my personal outreach approach.

March 16, 2018

[PODCAST] The Power of Mobile Journalism for Reporters and Marketers

In this episode #90, I discuss the power of mobile journalism and not just for reporters. So, marketers listen up! I also interview Glen Mulcahy, MOJO.

March 9, 2018

[PODCAST] Is the Radio Sector fit for the Digital Age?

In this episode #89, I discuss the future of the radio sector and the role digital plays in its evolution. This show was recorded at the recent Radio Days Ireland conference in Dublin where I also made a presentation on digital insights for radio.

March 2, 2018

[PODCAST] How to Use Data to Improve your Content Marketing Results

In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.

February 23, 2018

[PODCAST] How to Make Money from Digital Marketing

In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital.

February 16, 2018

[PODCAST] Bye a While | A Tribute to Marie Collins

In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th 2018.

February 9, 2018

[PODCAST] How to Create an Audience Journey with Funnels

In this episode, I chat to Ruaidhri Prendergast about the importance of creating funnels that take your customers on an online journey. I also I take you through the process of how to convert your content into customers with your sales funnel.

February 2, 2018

[PODCAST] How to Unlock the Doors to Success

In this episode, I talk about how we can all be successful in our professional lives, remembering that success if different for all of us.

January 26, 2018

[PODCAST] The Role of Leadership in Digital Transformation

In this episode, I interview Paul Prior, Managing Director of FTI Consulting about the role of leadership in digital transformation.

January 19, 2018

[PODCAST] How to Plan Social Media Content

In this episode, I take away the overwhelm that comes with planning social media content and share my top tips on how to be a social media whizz!

January 12, 2018

[PODCAST] How to Transform your PR Department into a Digital Newsroom

In this episode, JSB chats to Kathryn Mason - PR agency owner/ practitioner - about how PR departments need to evolve into digital newsrooms.

January 5, 2018

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