AI

Celebrating 100 Episodes

Hello and welcome to Season 6 and Episode 100 of the Public Sector Marketing Show. It’s Episode 100, and we’re celebrating in a big way! 🎊 This milestone episode was marked with a special live webinar to launch our new website and discuss Social Media & AI Trends. We explore how AI is driving engagement […]

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Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying

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How to Manage the Threat of Deep-Fake in Public Sector

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake.  The combination of the Internet, social media, generative

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The Future of Jobs Report: Where now for marketers?

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.   The World Economic Forum has published its Future of Jobs Report.  They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence.  This disruption is being further affected by

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AI Communications Use Policy for Public Sector

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.  2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others.  But there is still so much uncertainty and fear around AI being

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7 Content Marketing Tools You Didn’t Know You Needed

Hello and welcome to episode 87 of the Public Sector Marketing Show.  In today’s show, I decided to talk about one of my favourite topics – content marketing.  Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the

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Insights from the World’s Top Content Marketing Influencers

Hello and welcome to episode 81 of the Public Sector Marketing Show.  Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81:

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Insights from the World’s Top Content Marketing Influencers

Hello and welcome to episode 81 of the Public Sector Marketing Show.  Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81:

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How to Use Chat GPT Ethically for Public Sector Marketing

Hello and welcome to episode 80 of the Public Sector Marketing Show.  Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Chat GPT is like a wonder-drug – it’s addictive, gives

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