artificial intelligence

Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying […]

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The Future of Jobs Report: Where now for marketers?

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.   The World Economic Forum has published its Future of Jobs Report.  They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence.  This disruption is being further affected by

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