Content Creation

How to Turn Long Videos Into Social Media Clips with Adobe Express AI Clip Maker

I’m honoured to be confirmed as a panelist at the AI for Developing Countries Forum Geneva Summit in Geneva, where I’ll join global leaders to discuss how small nations can negotiate with Big Tech on AI.

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AI SIX Podcast Episode 409: Viral Song of the Summer is AI-generated

There’s a good chance you’ve heard The Puerto Rico Song by now. It’s everywhere. TikTok dances, Instagram Reels, holiday videos, and probably stuck in your head too! It could be the song of summer 2026! The Puerto Rico Song is so catchy! But many of you may not realise it’s an AI-generated song.  The song

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Why Adobe Express AI Assistant Feels Like a Creative Partner

If you’ve spent years in creative roles, you’ll know the rhythm: ideas spark quickly, but execution can take time. As a business owner wearing multiple hats, chief creative director, copywriter, strategist, I’ve been writing creative briefs for over 20 years. And while collaboration is essential, it often comes with friction. The back-and-forth with designers and

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AI-Powered Content Creation Just Got a Lot More Accessible (and It’s Free for UK Users Right Now)

I talk about AI every single day. On my podcast, in my workshops, in my newsletter. And if there is one question I get more than any other from marketing and comms professionals, it is this: “Where do I actually start?” Not with strategy documents. Not with policy frameworks. With the practical, everyday stuff. Making

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Top Generative AI Features in Adobe Express for Public Sector Event Communications

Public sector marketing matters. But so do efficiency and consistency in your work. Many of my public sector clients hire me to manage live event communications. With the advent of AI it’s never been easier to create on the go. Generative AI in Adobe Express helps simplify the design process, reduce turnaround times, and ensure

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Social Responsibility & Influencer Marketing Ethics 

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024.  But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline.  Did

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5 Features of Adobe Firefly x Express

5 Features of Adobe Firefly x Adobe Express (Beta)

The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals is to be at the front of the queue, ready and waiting to test new AI technologies and discover what opportunities it represents for improving

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3 Tips for Creating Engaging Content with Adobe Express

3 Tips for Creating Engaging Content with Adobe Express

2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to create engaging content using Adobe Express.    Tip #1: Optimise your short-form mobile videos to maximise engagement Short-form mobile video is dominating in 2023, and

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