digital innovation

How can public sector get AI-ready?

Gartner predicts less than 25% of Government organisations will Have Generative AI-enabled citizen-facing services by 2027 Governments worldwide are exploring the potential of generative AI (GenAI) to improve citizen services, but according to Gartner, fewer than 25% will have implemented it for citizen-facing services by 2027. The hesitation comes from concerns about public failure and

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Top Trends in Public Sector Marketing: Insights from 2024

As we approach 2025, public sector marketing continues to transform rapidly, driven by digital innovation, AI advancements, and rising demands for transparency. Over the past year, my work with public sector organisations globally has offered insights into how they are navigating these changes. I took the time to review my recent projects, their outcomes, and

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