Influencer Marketing

Social Responsibility & Influencer Marketing Ethics 

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024.  But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline.  Did […]

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Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying

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