Joanne Sweeney

Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Ahead of Content Marketing World 2023 in September (which I’m speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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Public Sector Marketing Pro Audiobook launch by Joanne Sweeney

New Audiobook Promotes Transparency in Communications by Public Sector

Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author  Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she extends the messaging in her book across the globe. The digital marketing consultant and trainer from Donegal has written the ultimate guide to digital marketing

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Excellence in Public Sector Online Education 2023

Public Sector Award: Excellence in Public Sector Online Education 2023

We start 2023 with recognition of our commitment to excellence in online education for public sector.  I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION  SUPPORT SERVICES AWARD 2023  The award is presented to key figures that have made an outstanding contribution to  Ireland and to the public

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Coach of Excellence Accreditation for Joanne Sweeney

The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as a coach, consultant, trainer and author in this field, I always back up my statements of achievements with evidence, and I always recommend my clients

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The Value of Public Sector Comms Through the Eyes of the Public

Do you ever think about the impact of your public sector communications through the eyes of the public? This week I got an email out of the blue from LIFT (Leading Ireland’s Future Together). LIFT Ireland is a social enterprise initiative aimed at increasing the level of positive leadership in Ireland. Leadership is not limited

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President Obama’s Chief Digital Advisor Launches Public Sector Marketing Pro (Second Edition)

“It’s the guide I needed in the White House to save me years of mistakes” Tom Cochran, Chief Digital Advisor to Barack Obama (2011-2016) President Obama’s Chief Digital Advisor Launches New Book by Irish Author Joanne Sweeney Joanne Sweeney’s new book ‘Public Sector Marketing Pro’ helps governments and public sector agencies to navigate communications online

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Episode 70 – Why You Need to Rethink Your Public Sector PR Strategy

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial products like

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