There’s a good chance you’ve heard The Puerto Rico Song by now. It’s everywhere. TikTok dances, Instagram Reels, holiday videos, and probably stuck in your head too! It could be the song of summer 2026! The Puerto Rico Song is so catchy! But many of you may not realise it’s an AI-generated song. The song […]
AI SIX Podcast Episode 409: Viral Song of the Summer is AI-generated Read More »
As we approach 2025, public sector marketing continues to transform rapidly, driven by digital innovation, AI advancements, and rising demands for transparency. Over the past year, my work with public sector organisations globally has offered insights into how they are navigating these changes. I took the time to review my recent projects, their outcomes, and
Top Trends in Public Sector Marketing: Insights from 2024 Read More »
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying
Influencer Marketing Trends 2024 Read More »
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those
7 Major Public Sector Marketing Shifts You Need to Adopt Now Read More »
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