Strategy, skills, speaking, campaign management At the Public Sector Marketing Institute, we understand how demanding communications and marketing can be in the public sector. So many demands on you, so little time, so many changes in digital marketing and so many skills you need to have. But that’s where we come in – as your […]
Partnering for Success: How I Can Support You in 2025 Read More »
Having worked as a public sector marketing specialist for almost a decade, I know instinctively that there will be major push-back on AI adoption. But I also know the opportunities that AI present. I wrote a blog on this topic, read it here. However, in this article, I’m going to lean into the AI challenges
Top 15 Challenges for AI Adoption in Public Sector Marketing Read More »
You’ve heard me say it before – ‘marketing is in the first line of fire for artificial intelligence (AI) disruption’. Those that move first will gain market advantage, those that move next will gain valuable learnings from the first movers, but those that stand still will be in the danger zone. The marketing landscape has
Why Public Sector Marketing Professionals Need to Embrace AI Now Read More »
10 ways Ireland’s radio sector is taking social media by storm This month, the Learning Waves Skillnet celebrates 20 years of supporting Ireland’s independent radio sector in Ireland with industry-leading training. I attended their birthday celebration event, and it got me thinking about my working relationship with Learning Waves over the years and why I
From Airwaves to Algorithms: How Radio is Shaping Digital and Social Media Read More »
Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. The combination of the Internet, social media, generative
How to Manage the Threat of Deep-Fake in Public Sector Read More »
Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. This disruption is being further affected by
The Future of Jobs Report: Where now for marketers? Read More »
Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81:
Insights from the World’s Top Content Marketing Influencers Read More »
Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81:
Insights from the World’s Top Content Marketing Influencers Read More »
People were saying that images aren’t supported, or that you’ll only get reach if you publish videos. What they actually said is that they are putting more focus into video because that’s what the community wants.
Instagram Marketing | Change Your Strategy Now Read More »
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