Podcast Archives

With Learning Waves Project Manager, Teresa Hanratty who has been there since its inception. A true trailblazer, leader and visionary.

From Airwaves to Algorithms: How Radio is Shaping Digital and Social Media

Leave a Comment / Artificial Intelligence, Journalism, Public Sector Marketing, Social Media / Joanne Sweeney

10 ways Ireland’s radio sector is taking social media by storm This month, the Learning Waves Skillnet celebrates 20 years of supporting Ireland’s independent radio sector in Ireland with industry-leading training. I attended their birthday celebration event, and it got me thinking about my working relationship with Learning Waves over the years and why I […]

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Our Year in Review

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were

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The Christmas Special

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. ☺ A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in

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A Masterclass in Mobile Video Strategy

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 88 of the Public Sector Marketing Show. In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That’s actually fallen from an average of

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7 Content Marketing Tools You Didn’t Know You Needed

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 87 of the Public Sector Marketing Show. In today’s show, I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the

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Are public sector leaders failing public sector marketing pros?

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 86 of the Public Sector Marketing Show. Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! In this episode, I speak to John Gonzalez, Communications and Social Media at Northeast Ohio Regional Sewer District who tells me about 9 social media

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Does Public Trust Matter?

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 85 of the Public Sector Marketing Show. In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust explored how other sections of society are trusted by the public, and it got me thinking. Does public trust matter? I mean I wrote a

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The Power of Fact-Checking for Public Sector

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 84 of the Public Sector Marketing Show. In this episode, I provide a new way of tackling mis-information. Coming up in episode #84: ✍️ Column: What is fact-checking communications? 💬 Consulting: Learn from some of the world’s most prominent organisations producing fact-check content 🎙️ Interview: Leda Letra, Communications Consultant

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Mastering Communications for EU Projects

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 83 of the Public Sector Marketing Show. In this episode, I go under the bonnet of communications for EU projects. Coming up in episode #83: ✍️ Column: Understanding the rules of EU engagement 💬 Consulting: From complex to concise, show don’t tell when promoting your EU project 🎙️ Interview: Wendy

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How To Tell A Compelling Story To Move An Audience

Leave a Comment / Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast / Joanne Sweeney

Hello and welcome to episode 82 of the Public Sector Marketing Show. Do you know how to tell a compelling story online to move an audience? In this episode, I’m going to show you how stories make the world go round. Our brains are wired to remember stories more than facts and figures alone and

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Podcast

Does Public Trust Matter?

The Power of Fact-Checking for Public Sector

Mastering Communications for EU Projects

How To Tell A Compelling Story To Move An Audience

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