A new Interactive Advertising Bureau study reveals how marketers are using AI.The State of Data 2025 from IAB and OneTrust takes a close look at how AI is (and isn’t) being used across media campaigns today. Based on responses from 500+ brand, agency, and publisher leaders, the report finds that while AI can now support […]
AI Six Podcast Episode 154: 70% of marketers are behind on AI Read More »
As AI continues to reshape how we work in media, one message is becoming louder and clearer: it’s not just about what we can do with AI—it’s about how we do it. In Episode 71, I’m focusing on the four pillars of ethical AI in radio that emerged during the panel discussion at Radio Days
AI Six Podcast Episode 71: The 4 Pillars Every Radio Station Needs for Ethical AI Read More »
Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their
How to Gain PR Attention in a World of Digital Media Consumption Read More »
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those
7 Major Public Sector Marketing Shifts You Need to Adopt Now Read More »
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you
Why my passion for public service drives public sector marketing results | Ep 77 Read More »
Thank you to all our listeners of the Public Sector Marketing Show in 2022. In 2022 our podcast grew; it won a national podcast award, and we are one of the top podcasts in the Government category. Many of you discovered us this year, proof that you need to commit to your podcast and not
Podcast Year in Review | 2022 We Grew! Read More »
The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode
Episode 76 – Takeaways from the 2022 Public Sector Digital Marketing Summit Read More »
My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It’s the definitive guide to digital marketing and social media for government and public sector. Coming soon to Audible is the accompanying audiobook. But to celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners
Episode 75 – Public Sector Marketing Pro Audiobook Chapter Read More »
We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about
Episode 74 – How to Reduce Your Digital Carbon Footprint Read More »
We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries.
Episode 73 – Should Public Services Be Available Online? Read More »
Subscribe for free content from our blog, podcast and YouTube channel as well as news and views on all things public sector marketing.
