In the digital era, the landscape of political campaigning has dramatically shifted, moving beyond the traditional doorsteps and leaflets to the buzzing platforms of social media. Recently, I had the opportunity to join Sean Moncrieff on Newstalk’s Moncrieff Highlights Podcast to delve into this timely topic. We explored how politicians are using social media to […]
I recently joined Galway Bay FM’s “Fake or Fact – You Decide” podcast to discuss the dramatic shifts in news consumption driven by social media. Here are some key takeaways from our conversation: The Evolution of News on Social Media 📰 When I began my career in broadcast journalism over two decades ago, news was
How Social Media is Redefining News Read More »
Social media is a critical communications channel for government and public sector agencies as the public expect you there. Social media is a fantastic way to connect with audiences, share vital and real-time information, and foster transparency. The newly released social media benchmarks from Hootsuite offers a valuable lens through which public sector agencies can
NEW RESEARCH: Social Media Benchmarks in Government Read More »
In the ever-evolving landscape of social media, staying ahead requires creativity, efficiency, and a strong visual presence. I know how challenging this is for public sector pros. But AI can be a really great marketing assistant. With that in mind, I am recommending Adobe Express and its raft of Gen AI features to help you
7 Ways to Use Adobe Express Gen AI Features for Social Media Success Read More »
There’s been a trend happening over the past 12 months that I’ve been noticing in my work and it’s the deliberate move by public sector – corporate communications, leadership and even more generally staff – to LinkedIn. They are quietly quitting X. If I’m honest, in the past 12 months the number of requests for
The Mass Exodus of Public Sector From X to LinkedIn Read More »
Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. I interview Dolores Andrew who recently held a
How to Master Workplace Wellbeing in the Remote Working Age Read More »
Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get
The New Rules of PR in 2024 Read More »
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying
Influencer Marketing Trends 2024 Read More »
Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. The combination of the Internet, social media, generative
How to Manage the Threat of Deep-Fake in Public Sector Read More »
Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show where I’m talking about TikTok trends for 2024. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20
TikTok Trends for 2024 Read More »
Our Professional Diploma in Digital Marketing was developed from this book.
Sign up to receive free tips, updates and news directly to your inbox every Tuesday.
Subscribe for free content from our blog, podcast and YouTube channel as well as news and views on all things public sector marketing.
