Search Engine Optimisation

AI Six Podcast Episode 122: Forget SEO. Optimise for AI

Over the past year, consumers have migrated en masse from traditional search engines to generative AI platforms. That’s according to a new study published in Harvard Business Review. We know search marketing is changing. I’ve spoken about this at length on this podcast. But, up until now, we didn’t have extensive data. This latest piece

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Ireland’s First National Digital Marketing Apprenticeship Programme: A New Opportunity for Employers

Hello and welcome to Episode 105 of the Public Sector Marketing Show. The digital landscape is evolving rapidly, and with it comes a demand for fresh, skilled talent ready to lead the way. That’s where the new Digital Marketing Apprenticeship Programme comes in, offering a unique opportunity for both employers and aspiring digital marketers across

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Social Media SEO. What you need to know.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.  Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO

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