social media strategies

When Crisis Strikes: Best Practices for Social Media Response in the Public Sector

When a crisis hits, how swiftly and effectively an organisation responds on social media can make or break its reputation. In the public sector, where transparency and trust are paramount, mastering the art of crisis communications is crucial. Recently, we held a webinar titled “When Crisis Strikes: Best Practices for Social Media Response in the […]

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NEW RESEARCH: Social Media Benchmarks in Government

Social media is a critical communications channel for government and public sector agencies as the public expect you there. Social media is a fantastic way to connect with audiences, share vital and real-time information, and foster transparency. The newly released social media benchmarks from Hootsuite offers a valuable lens through which public sector agencies can

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